Vince Matherne Joins Visual Data as Executive Vice President, Global Sales

Company Taps Industry Veteran to Lead Global Sales Strategy

LOS ANGELES, July 14, 2022 – Visual Data, a worldwide provider of end-to-end digital media and localization services, continues to bolster its executive team with the appointment of industry veteran Vince Matherne as Executive Vice President, Global Sales. The addition of Matherne to Visual Data’s executive team follows the recent appointment of CTO, Randy Tunila and VP of Global HR, Derren Young further fueling Visual Data’s digital media supply chain strategy.  

“The history of success and experience Vince brings to the table perfectly complements our executive team,” said John Trautman, CEO Visual Data. “As our momentum continues to build in the market around digital media supply chain and language services, Vince will play a key role in building strategic partnerships and expanding to new client segments.”

Reporting to Kim Lawrence, Executive Vice President, Global Client Operations, Matherne will lead the organization’s global sales strategy focusing on expanding geographic territories and enhancing the depth and breadth of services. His experience running commercial operations and sales teams combined with a deep knowledge of the media landscape will continue to build on the company’s vision.   

“Vince’s innovation, problem-solving, and performance-driven approach are unparalleled,” said Lawrence. “He will play a pivotal role in helping us connect with the industry and further strengthen our presence in key territories as we continue to build out our global sales capabilities.”

With an illustrious career spanning over 20 years in sales, marketing, product management, operations, and finance, Matherne joins Visual Data from Encompass Digital Media. In his most recent role as General Manager and Executive Vice President – North America, he was responsible for driving overall client success in the region. Matherne’s long-standing relationship with the industry includes supporting a broad range of clients within the Americas, APAC, and EMEA. Among these include major US streamers and broadcasters (Amazon, ABC, CBS, NBC, FOX), global networks (Disney, Sony, BBC-Worldwide, A+E), and Sports Leagues and Networks (NFL, NHL, NASCAR). His extensive client relationships paired with his reputation for mentorship and talent elevation make him a cultural and strategically aligned fit for Visual Data.

“Visual Data is a fast-growing industry leader with a long-standing history of service excellence and expertise,” said Matherne. “I’m honored and excited to join the team and I look forward to building on that foundation as part of our commitment to delivering innovation across the entire media value chain.”


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