Telstra strengthens global media presence through new PoPs and partnerships

Telstra extends the Global Media Network China and India and adds Zixi to partner list to maximize access to the network

– Leading telecommunications and technology company, Telstra, is delighted to announce the expansion of its world-leading Telstra Global Media Network (GMN) into China and India, adding to the company’s already impressive capabilities in two of the world’s largest media markets.

“The points of presence in India and China have been strategically selected to provide connectivity to media broadcasters in the region,” comments Andreas Eriksson, Head of Telstra Broadcast Services. “These PoPs have been designed to provide exactly the degree of high availability and low latency required to meet professional media standards for live events, sports, esports, gaming and more. “The partnership with Zixi will also assists us to deliver high quality content to internet connect media buyers using Telstra’s high-capacity internet peering arrangements and cloud infrastructure.”

Telstra has been operating and delivering telecommunication services in India since 1995. The Telstra GMN develops on the company’s already impressive connectivity in the region and is connected to new points of presence in Mumbai and Chennai. These are perfectly positioned to transport sports, esports, gaming and entertainment content both in and out of what is the world’s second-largest telecommunications market in terms of subscribers.

Telstra has operated in China since 1989. Through its joint venture Telstra PBS, it was the first foreign company licensed to provide connectivity and network services on the mainland. It already operates data networks in 38 key cities and now has five data centres in China, the expansion adding to its Hong Kong data centres, Stanley teleport and master control room. The Telstra GMN is connected to points of presence in Beijing and Shanghai.

The PoPs in each city — Beijing, Shanghai, Mumbai and Chennai — are sited in two separate data centres to provide both A and B paths for full redundancy.

In addition, Telstra has also announced its latest strategic partnership with Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, to provide stable, secure and cost-effective distribution of content over IP to Telstra’s customers and partners worldwide as part of the Telstra GMN.

The Telstra Global Media Network distributes high-quality, high value, live and linear video on a consumption-based business model and is an expansion of Telstra’s international fibre, satellite and partner networks by providing a gateway, including data between the remote locations and company headquarters to improve operations and workflows. The addition of the Software Defined Video Platform, with the preeminent Zixi Protocol and 16 other supported protocols and ZEN Master Control Plane, to the GMN connects on-network media rights holders to off-network media buyers by transporting high-quality linear video using cloud infrastructure in a highly secure manner via content networks. This new integrated service expands the GMN to broadcasters in locations where fibre or satellite is not available for news and entertainment broadcasters, sports leagues and esports organisations.

“These are hugely exciting expansions for us globally and a significant boost to our goal of connecting Europe to Asia and Asia to Europe,” says Mr. Eriksson. “India and China are both vast, increasingly sophisticated markets with a growing desire for international content, and by strengthening our presence in each of them we enable media businesses to dramatically expand their reach into both countries.

“We are looking to expand into more regions with a variety of partner alliances and pending points of presence, to ensure our customers thrive on connected networks.”

SCROLL POSTS

A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.