Telstra Broadcast Services Joins the SRT Alliance

07 December 2021 – Telstra Broadcast Services (TBS), a leading global media services provider, today announced that it has joined the SRT Alliance, a collaborative community of industry leaders and developers striving to achieve lower latency internet video transport. 

The SRT Alliance, founded by Haivision in April 2017, already has more than 500 members. Its mission is to overcome the challenges of low-latency live streaming by supporting the collaborative development of SRT (Secure Reliable Transport), the fastest growing open source streaming project. SRT is a free open source video transport protocol and technology stack originally developed and pioneered by Haivision, which enables the delivery of high-quality and secure, low-latency video across the public internet. 

Head of Telstra Broadcast Services, Andreas Eriksson, said: “At TBS our goal is to provide broadcasters of any size the most flexible, cost effective and robust ways to manage their content.”

“Our collaboration with the SRT Alliance and Haivision supports us in delivering the right solutions for broadcasters through driving new technologies, like the open-source video transport protocol. This tackles some of main issues our broadcast clients face when it comes to high-performance, low-latency, streaming in a secure and unfailing way across the public internet”.

Today’s announcement follows TBS’s recent acquisition of MediaCloud in June 2021 and expansion into global broadcast capabilities and operations. Through that deal, TBS took control of a suite of significant software-defined and cloud-based capabilities, including the Internet Delivery Network. Being involved in the SRT Alliance complements TBS’ continuing expansion into cloud-based services; and enables TBS to provide much greater flexibility to broadcasters.

The Telstra Internet Delivery Network (IDN) platform is dedicated to the real-time delivery of high-quality media content and live broadcast streams to any registered endpoint, across contended networks such as the public internet.

A range of new protocols is now supported by the IDN, including SRT, Rist, Zixi, TS, HLS, RTMP, DASH, SDI, UHD SDI, NDI and Mediaconnect, among others. Alongside this extensive range of protocols, the IDN will also support hitless protection 2022-7 for merging two feeds to make the switching hitless and automatic for the receiver, protecting feeds from failure for the end customer.

The value TBS brings is in integrating internet delivery between all its networks, including satellite and fibre. The IDN features an API Gateway to link UI and Microservices together and communicates with endpoints connected to the network. The API platform, by being independent and open, is the master point from which TBS can develop the network further, merge existing platforms and offer more advanced features, such as a customer booking portal. TBS provides hardware support to customer sites and existing vendors and seamless internet connectivity across all its media networks.

Peter Maag, CMO & EVP Strategic Partnerships, Haivision, said: “With the SRT Alliance, TBS is joining an industry movement to improve the way the world streams video. We’re pleased to see the SRT protocol being actively implemented by some of the world’s biggest broadcast and enterprise streaming workflows; as its adoption and industry-wide recognition continues to grow, becoming the de facto standard for low latency internet streaming”.

SCROLL POSTS

A Few Kind Words...

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.