Telstra Broadcast Services Unveils Next Generation of Its Internet Delivery Network

Software-defined, cloud-based platform combines premium-level service and support with economic delivery for maximum broadcast flexibility

LAS VEGAS, NV – April 26, 2022Telstra Broadcast Services (TBS) is highlighting the next generation of its Internet Delivery Network (IDN) at NAB 2022, Booth # W10509. Designed to maximize content value and revenue opportunities through rapid, easy deployment at reduced expense, the platform is continually adding new features and capabilities to keep pace with evolving workflows for broadcast and production.

Telstra IDN is a software-defined, cloud-based platform enabling the transport of high-quality video content and live broadcast streams to any registered endpoint across shared networks like the public internet. By avoiding the expense of delivering content using dedicated connectivity between event sites and traditional broadcast facilities, producers can instead allocate budgets toward experimenting with new content experiences at lower risk of financial losses. Media and sports rights holders also benefit from lower-cost access to new buyers and audiences.

The platform rounds out Telstra’s menu of network connectivity solutions giving customers the flexibility to choose the delivery method that works best for them – satellite, fiber or the internet.Telstra also provides options for customers to purchase bundled media delivery solutions; typically satellite delivery for broad regional coverage, fiber for high-value specific content or remote production, plus internet delivery for extra content or for back-up feeds.

“No longer only a last-mile option for remote areas, the internet has emerged as a reliable, high-quality and cost-effective option for end-to-end broadcast carriage,” said Andreas Eriksson, Head of Telstra Broadcast Services. “Now we have a three-tiered ability to flexibly support customers with customized hybrid workflows for any type of transmission, contribution and distribution. Customers can mix and match fiber, satellite, internet and cloud delivery methods depending on their changing production and budget requirements.”

Telstra is unique for its hybrid delivery and distribution capabilities. This flexibility is tremendously attractive to content owners and rightsholders looking to expand and grow their audiences worldwide. A recent example is Telstra’s announcement of a 5-year agreement with the National Hockey League (NHL), with up to 1,400 games distributed each year to viewers around the world using Telstra’s hybrid delivery options enabling a tailored approach that can be adjusted based on national or regional broadcaster requirements.

Internet Delivery Network – Additional Key Features

  • The IDN platform can monitor and tune media delivery by responding to unpredictable latency, jitter, dropped packets and network congestion
  • Serves as inexpensive backup to primary transport methods (fiber or satellite)
  • Enables reduced time to market throughrapid deployment with flexible ingress and egress models including Bring Your Own Device (BYOD) media edge and cloud connectivity
  • Inexpensive transport of non “must carry” or “ancillary” video services (e.g. extra courts, different camera angles)
  • Reliable internet carriage of real-time media streams
  • Highly resilient and secure
  • Simple ordering and predictable costs
  • A suite of tools that provide monitoring, diagnostics and proof of performance
  • Accessed and managed via a full suite of online tools
  • Supported by media and network experts at Telstra Broadcast Services

SCROLL POSTS

A Few Kind Words...

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.