Supponor Makes History by Delivering Virtual Advertising in Over 1,000 Commercial Games in a Season

London, 11 May 2021London, United Kingdom – Supponor, the world’s leading virtual advertising technology solution provider in sports, today announced it has achieved the milestone of delivering more than 1,000 games commercially this season – up six-fold from last season.

This unrivalled achievement has been possible due to Supponor’s successful launch of its next-generation software-based virtual advertising platform, Supponor AIR®. This ground-breaking solution makes virtual advertising accessible to any sports club, league, or federation, due to remote production capabilities, significantly lower deployment costs, increased flexibility, multiple supported applications and more sustainable practices. Building on the remarkable achievement of over 1,000 commercial games this season, Supponor is looking to make history again by more than doubling the number of games next season.

Supponor AIR® has been primarily developed for remote operation, while also having the flexibility to be operated on-site. Commercially and technically proven, Supponor AIR® provides rights holders with a flexible and powerful marketing tool to enhance their commercial inventory and provide their sponsors and brand partners with value-enhancing targeted and global reach into local markets, allowing them to continue positioning themselves at the forefront of technical innovation.

These advantages have seen a host of large-scale commercial successes, with the most recent seeing Supponor AIR® receive historic German league-wide approval from the Deutsche Fußball Liga (DFL), giving it a quality stamp as the first and currently the only fully software-based virtual advertising solution available to all Bundesliga clubs. This allowed Supponor, SPORTFIVE, the global sports business agency, and Bundesliga team Borussia Dortmund, to undertake the first commercial deployment of Supponor AIR® in Germany during the Borussia Dortmund vs RB Leipzig match on April 2nd. Following this, Supponor AIR® was adopted by history-making Bundesliga champions FC Bayern Munich, who achieved a record-breaking tenth consecutive title in Germany this season, starting with their home game against FC Augsburg on April 9th.

Alongside Germany, Supponor is also commercially deploying Supponor AIR® in Lega Serie A in Italy, La Liga in Spain, Ligue 1 in France, the A-Leagues in Australia and for several top-tier European club competitions, among many more. Supponor is also serving a host of other sports with its innovative software-based virtual advertising, including ice hockey (3ICE) and several rugby partnerships.

“We are extremely proud to have launched Supponor AIR® as it is, arguably, the most disruptive technology solution in sports,” said James B. Gambrell, CEO, Supponor. “We are proud that clubs and sports federations can see the clear benefits of Supponor AIR® in creating more flexible, sustainable, and cost-effective sponsorship advertising in live sports broadcasting; but also, to the value of their media and marketing rights, generating commercial opportunities and attracting brand partners and sponsors. Now from over 1,000 commercial games – we are on target to more than double that figure with Supponor AIR® next season.”

SCROLL POSTS

A Few Kind Words...

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.