Supponor Makes History by Delivering Virtual Advertising in Over 1,000 Commercial Games in a Season

London, 11 May 2021London, United Kingdom – Supponor, the world’s leading virtual advertising technology solution provider in sports, today announced it has achieved the milestone of delivering more than 1,000 games commercially this season – up six-fold from last season.

This unrivalled achievement has been possible due to Supponor’s successful launch of its next-generation software-based virtual advertising platform, Supponor AIR®. This ground-breaking solution makes virtual advertising accessible to any sports club, league, or federation, due to remote production capabilities, significantly lower deployment costs, increased flexibility, multiple supported applications and more sustainable practices. Building on the remarkable achievement of over 1,000 commercial games this season, Supponor is looking to make history again by more than doubling the number of games next season.

Supponor AIR® has been primarily developed for remote operation, while also having the flexibility to be operated on-site. Commercially and technically proven, Supponor AIR® provides rights holders with a flexible and powerful marketing tool to enhance their commercial inventory and provide their sponsors and brand partners with value-enhancing targeted and global reach into local markets, allowing them to continue positioning themselves at the forefront of technical innovation.

These advantages have seen a host of large-scale commercial successes, with the most recent seeing Supponor AIR® receive historic German league-wide approval from the Deutsche Fußball Liga (DFL), giving it a quality stamp as the first and currently the only fully software-based virtual advertising solution available to all Bundesliga clubs. This allowed Supponor, SPORTFIVE, the global sports business agency, and Bundesliga team Borussia Dortmund, to undertake the first commercial deployment of Supponor AIR® in Germany during the Borussia Dortmund vs RB Leipzig match on April 2nd. Following this, Supponor AIR® was adopted by history-making Bundesliga champions FC Bayern Munich, who achieved a record-breaking tenth consecutive title in Germany this season, starting with their home game against FC Augsburg on April 9th.

Alongside Germany, Supponor is also commercially deploying Supponor AIR® in Lega Serie A in Italy, La Liga in Spain, Ligue 1 in France, the A-Leagues in Australia and for several top-tier European club competitions, among many more. Supponor is also serving a host of other sports with its innovative software-based virtual advertising, including ice hockey (3ICE) and several rugby partnerships.

“We are extremely proud to have launched Supponor AIR® as it is, arguably, the most disruptive technology solution in sports,” said James B. Gambrell, CEO, Supponor. “We are proud that clubs and sports federations can see the clear benefits of Supponor AIR® in creating more flexible, sustainable, and cost-effective sponsorship advertising in live sports broadcasting; but also, to the value of their media and marketing rights, generating commercial opportunities and attracting brand partners and sponsors. Now from over 1,000 commercial games – we are on target to more than double that figure with Supponor AIR® next season.”


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