Wanting to improve the visibility of its various disciplines and reach a broad audience in a maximum of countries, The European Cycling Union has chosen Sportall, the new digital platform for sport, to host its own UECTV video application.
The UEC TV application, available on tv.uec.ch, and the Sportall application, was launched in early July of this year, 2021.
This multi-screen device gives LIVE and REPLAY access to a set of competitions produced by UEC throughout Europe.
It is dedicated to cycling fans (BMX, MTB, Road, Track, Trial)
Sportall, a new digital player in French sport, is providing UEC with all its digital production, promotion and distribution solutions, and, for the first time, is deploying an application for worldwide distribution.
UEC TV thus joins all the other sports rights holders already present on the SPORTALL platform, a real marketplace for sports video with offers such as FIGHT Nation, an application dedicated to combat sports; ATHLE TV, the 100% athletics media and most recently, FUTSAL ZONE, an application developed in partnership with the FFF.
Enrico Della Casa, President of the European Cycling Union, states “It is a great joy for me to be able to provide this solution to all cycling enthusiasts who will also be able to benefit throughout this year from free access to all of our digital programming. It is a fantastic opportunity for visibility for our athletes, our competitions, and to
reach a young and broader target audience, even beyond our BMX and MTB
riders who will naturally gravitate to this content.”
Thierry Boudard, Chairman and CEO of Sportall, adds “The UEC is setting up its own digital platform; we congratulate them! Sportall is very happy to be able to serve an international federation of this calibre. This association opens a new path to increase visibility and promote European cycling and marks an important step for Sportall, who is now ready to export their tools and know-how throughout the whole world. A big thank you to Stéphane Garcia from the Sarrians club in France, who was responsible for our first steps in the world of BMX and for our meeting with the UEC.”