RCS Sport Choose EMG as New Broadcast Production Partner

EMG contracted by RCS Sport as broadcast production partner for all Italian cycling races for the next three seasons

Budapest – 5th May 2022 – Europe’s leading broadcast service provider EMG today announced, at the ‘Grande Partenza’ of the 105th Giro D’Italia in the Hungarian capital Budapest, a three-year partnership deal for the production of nine cycling competitions organized by RCS Sport in Italy, which includes the Giro d’Italia, Milano-San Remo, Tirreno-Adriatico, Giro di Sicilia, Strade Bianche, and Il Lombardia, among others.

EMG has been a specialist in broadcasting international cycling events like the Tour de France, Tour of Flanders, and countless other races across the globe for the past several years. For the agreement with RCS, EMG Italy, and the teams at EMG Belgium and EMG France, developed a production plan to guarantee high quality, live TV coverage of some of the world’s most beautiful and challenging races – leveraging its years of experience.

“We are truly honoured and proud to be the official production partner of RCS Sport,” says Shaun Gregory, CEO of the EMG Group “Our team will operate with proficiency and enthusiasm, relying on years of international expertise. EMG has always been a leader in technology development for live sport coverage in many disciplines; being a solid partner of sport federations and international broadcasters. Cycling, as one of the most complex sports to produce, is one of our best assets”.

Paolo Bellino, CEO of RCS Sport, said: “This is an epic turning point as we have decided to directly manage TV production for the first time in the history of the Giro d’Italia. We have a big international partner such as EMG Group and we have already tested the production and broadcasting during our spring races. It is the right time to take this important step, a natural consequence in the organisation of major sports events such as the Giro d’Italia. We will offer live images in full for every stage, so that cycling fans all over the world will be able to watch every single moment of the toughest race in the world’s most beautiful place”.

The whole package of races organized by RCS Sport in Italy requires an average use of three OB trucks, 10 (audio and video) motorbikes, 10 cameras along the cycling track (including super slomo and RF) and two helicopters with gyro stabilized Cineflex cameras. Live video coverage is guaranteed by two radio-link airplanes, regardless of weather conditions. EMG will operate with a crew of 120 professionals in the whole production chain – from cabling to aerial shooting and from live direction to highlights editing together with RCS Sports.

“Being alongside RCS Sport in this is something special,” says Claudio Cavallotti, CEO of EMG Italy. “I like thinking this is just the beginning. We will support RCS Sport in ever increasingly engaging and innovative host production, both in sport storytelling and in the promotion of our beautiful country Italy. We believe we will be a strong partner in the future of this beautiful sport and RCS Sport”.

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.