Primestream Showing Advanced Acquisition Capabilities at IBC2019

Primestream has expanded and enhanced its acquisition and ingest capabilities and will demonstrate them at IBC2019. For any media project, initial content acquisition is the most important stage in the workflow.

Cameras in the field need mobility, flexibility and reliability, especially in live and multi-cam situations. Control room operators need to monitor incoming content, as well as add information to support the asset management, editing, and distribution requirements later in the process. Even when moving files from an external storage location into the production environment, insufficient or erroneous metadata can be highly costly as the project moves forward.

Primestream has added new formats for live capture, and transmission methods to its workflow. Building on its scalable multi-channel ingest capability, the options include HEVC and other compressed formats and uncompressed streams in resolutions up to 4K HDR and VR/360.

The Primestream system now supports all major IP-based transport protocols including HTTP Live Streaming (HLS), Network Device Interface (NDI), and SMPTE-IP. Primestream also added support for bonded cellular camera packs and supports most professional cellular-based IP camera feeds. Live IP and SDI acquisition works in concert with file-based transfers from virtually any storage device or location.

Primestream has also built-in real-time transcoding capability that can prepare files in any number of desired formats for proxy, work files, quality control, AI analysis and final output all while the content is ingested. Editors can work with files as they arrive for the fastest possible access to content.

Primestream is built on a modular architecture, and regardless how content arrives, organisations have the full suite of tools at their disposal for metadata tagging, workflow control, edit application integration, reviews and approvals, and distribution management—including full OTT content prep and XML export. This allows companies to maintain their workflows, while adopting the latest technologies, and reducing complexity and infrastructure costs.

Key modules including Primestream Xchange™ and Review Hub™ are now available as on-prem, cloud based, or hybrid deployments. These flexible deployment options mean that companies can scale operations up and down on demand as projects spin up and are completed.

A new capability from Primestream is extending metadata sources to include Artificial Intelligence engines from all major providers, including AWS, Google, and IBM. AI viewing abilities are also included. Primestream stores AI data in its native format and presents the data in the Primestream Elastic Viewer™, which can be customized to display any combination or sources and filters, dynamically altered, or display different types of results on a multi-track timeline against picture.

Companies looking to leverage AI analysis and results in their media production workflows no longer need to work with each source of data separately or merge data manually or by using a 3rd party aggregator which can increase time and cost.

Visit Primestream at stand 7.C18 at IBC2019


A Few Kind Words...

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.