Primestream Showing Advanced Acquisition Capabilities at IBC2019

Primestream has expanded and enhanced its acquisition and ingest capabilities and will demonstrate them at IBC2019. For any media project, initial content acquisition is the most important stage in the workflow.

Cameras in the field need mobility, flexibility and reliability, especially in live and multi-cam situations. Control room operators need to monitor incoming content, as well as add information to support the asset management, editing, and distribution requirements later in the process. Even when moving files from an external storage location into the production environment, insufficient or erroneous metadata can be highly costly as the project moves forward.

Primestream has added new formats for live capture, and transmission methods to its workflow. Building on its scalable multi-channel ingest capability, the options include HEVC and other compressed formats and uncompressed streams in resolutions up to 4K HDR and VR/360.

The Primestream system now supports all major IP-based transport protocols including HTTP Live Streaming (HLS), Network Device Interface (NDI), and SMPTE-IP. Primestream also added support for bonded cellular camera packs and supports most professional cellular-based IP camera feeds. Live IP and SDI acquisition works in concert with file-based transfers from virtually any storage device or location.

Primestream has also built-in real-time transcoding capability that can prepare files in any number of desired formats for proxy, work files, quality control, AI analysis and final output all while the content is ingested. Editors can work with files as they arrive for the fastest possible access to content.

Primestream is built on a modular architecture, and regardless how content arrives, organisations have the full suite of tools at their disposal for metadata tagging, workflow control, edit application integration, reviews and approvals, and distribution management—including full OTT content prep and XML export. This allows companies to maintain their workflows, while adopting the latest technologies, and reducing complexity and infrastructure costs.

Key modules including Primestream Xchange™ and Review Hub™ are now available as on-prem, cloud based, or hybrid deployments. These flexible deployment options mean that companies can scale operations up and down on demand as projects spin up and are completed.

A new capability from Primestream is extending metadata sources to include Artificial Intelligence engines from all major providers, including AWS, Google, and IBM. AI viewing abilities are also included. Primestream stores AI data in its native format and presents the data in the Primestream Elastic Viewer™, which can be customized to display any combination or sources and filters, dynamically altered, or display different types of results on a multi-track timeline against picture.

Companies looking to leverage AI analysis and results in their media production workflows no longer need to work with each source of data separately or merge data manually or by using a 3rd party aggregator which can increase time and cost.

Visit Primestream at stand 7.C18 at IBC2019


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.