Post Malone Spans The Globe On ‘Beerbongs & Bentleys’ World Tour With Support From Disguise

Post Malone, the American singer/songwriter, has embarked on his ‘Beerbongs & Bentleys’ 2019 World Tour with the disguise pro range

Post Malone, the American singer/songwriter, has embarked on his ‘Beerbongs & Bentleys’ 2019 World Tour with the disguise pro range powering large-scale LED video screens.

The arena tour, with lighting design by Ben Dalgleish, began in February 2019 with multiple dates in Europe, South America and Australia, followed by US festival dates in June, before returning to Europe and the UK in August. The ‘Beerbongs & Bentleys’ album earned a number-one slot on the US Billboard 200 last year and broke several streaming records upon its release.

The set for the Post Malone tour resembles a stylised face with two giant angled ROE LED video screens in portrait mode forming the eyes and a runway with a graded floor forming the nose. “It’s really a very intimate setting in which the screens focus on Post,” says Asad Yousof of New York-based Flying Saucer & Co., who serves as disguise Programmer and Touring Tech. “For most of the songs there are IMAG and lights on the screens that pulsate and flash to the music so 14,000 fans really get to focus on the artist.”

Notch effects are used throughout the show as well as pre-produced video content from Creative Director Lewis James and Travis Brothers. This was layered over the IMAG for the performances of ‘Rock Star’ and ‘Blame it on Me.’ Along with the live flashing effects, Notch was used for complex and dynamic mappings during ‘Paranoid’ to create a multitude of mini screens with built-in video delays creating visual feedback loops.

“disguise’s Notch integration and the way it handles Notch was very important and made it the best choice for the tour,” Asad says. “The Notch designer, Lewis Kyle White is a veteran in this game, and we worked back and forth to establish the Notch looks.” Lewis Kyle White of Pixels & Noise also created a custom Max MSP app that allowed control of both the disguise servers and Notch Block via OSC, which became a vital part of our touring setup and live workflow.

Asad, who has worked as a system engineer in the IT world, came to touring as a musical artist himself designing his own tours and running others. “I first saw disguise being used on the ‘Game of Thrones’ orchestral tour in 2017 when I worked as a network engineer. I fell in love with it and took all the disguise classes; it was easy for me to transition with my background,” he says. “I did my first tour with disguise for Kendrick Lamar. I love the ease of use of disguise, and I’ve utilised all the tips and tricks I’ve learned.”

He started working with Post Malone on rehearsals after his New Year’s show at the Barclays Center in Brooklyn. “The creatives adapted that concept for the tour,” Asad says. “I went to the UK in January 2019 and prepped the disguise servers for rehearsals outside Birmingham. We refined the show and the programming and were ready for the first show in Dublin.”

He likes the ability of the disguise software being able to trigger cues with OSC messages so he can adjust to any changes live. “I’m able to control the parameters of the disguise timeline live to create the looks we want to achieve,” he says. “It’s almost like doing a final grading of the cameras.”


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.