Pixellot Raises $161 Million With A Goal To Accelerate Sports Democratization

Series D funding, led by PSG, will aim to expand Pixellot’s AI-driven production and analytics solutions to more federations, leagues and youth sports organizations

Tel Aviv, Israel, June 13, 2022. Pixellot, the world leader in automated sports video and analytics solutions, announced today it has completed a $161 million funding round led by PSG, a leading growth equity firm partnering with software and technology-enabled services companies to help accelerate their growth, with the participation of existing investor Israeli Secondary Fund (ISF). The round also includes secondary capital from existing investors. As part of the transaction, Ronen Nir, Managing Director at PSG, and Govind Anand, Principal at PSG, have both joined Pixellot’s Board of Directors.

Pixellot’s AI-automated video production and analytics technology enables a fully automated end-to-end solution that includes capturing, producing, broadcasting and data analytics. Pixellot’s AI-powered cameras and automated video production solutions allow high-quality video coverage of sports at a fraction of the cost. This affordable alternative to the traditionally manually-intensive and expensive video capture process simplifies video production and distribution for sports leagues ranging from professional to youth sports organizations – allowing for greater utilization of sports media distribution. Pixellot supports 17 types of team sports and has deployed its systems at 23,000 courts and venues across 70 countries and produces upwards of 350,000 hours of live sports each month.

Pixellot intends to use the funds to support its global market expansion and to enhance its video, analytics and highlights value proposition to fans, athletes and coaches at all levels. With this planned expansion of services, Pixellot believes it is well-positioned to expedite its expansion into new territories and verticals, such as Asia, Latin America and the global youth markets.

“Following Pixellot’s strategic achievements, we are excited to partner with the company and help bring its leading AI-driven platform to untapped markets,” said Ronen Nir, Managing Director at PSG. “We are advocates for Alon and his team’s vision, and we believe the company’s ’land and expand‘ model positions the company well for its next phase of growth.”

“In our view, the market for video production solutions in all levels of sports broadcasting, from grassroots to the professional leagues, is ripe for disruption,” said Alon Werber, CEO of Pixellot. “Pixellot’s field-proven systems are able to deliver this need to production teams worldwide, and with PSG’s partnership, we believe we will be positioned to maximize our reach and provide video streaming solutions to many more professional and amateur markets.”

Liontree served as advisors to Pixellot.

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.