Nightscape, together with disguise, redefines multisensory immersive experiences

(July, 2022) – Nightscape, an experiential production and creative services company, has launched its Nashville-based entertainment venue that promises to redefine how people interact with physical spaces. With three disguise vx 2 media servers and four rx II render nodes driving immersive, real-time video rendering and 360˚ projection mapping, Nightscape changes the perception of what’s physically and digitally possible for all visitors entering the space.

Nightscape’s brand new venue uses real-time rendered Unreal Engine graphics powered by disguise to transform Nashville’s former 12th & Porter space into a state-of-the-art entertainment facility.

Nightscape CEO Mike Weinberg is excited about the real-time, immersive nature of the space:

“To us, projection-mapped spaces aren’t just about what’s on the walls. It’s about what that environment creates for the experience people have inside the walls. We are pioneering this approach, which wouldn’t be possible without Unreal Engine and of course, disguise,” says Weinberg.

The venue’s main room is wrapped in 360 degrees of projected Unreal Engine content, powered by three disguise vx 2 media servers and four rx II render nodes, and displayed with the help of 21 Epson projectors. Cues from Spatial (a real-time audio rendering solution), 34 d&b speakers and corresponding custom scent diffusers build out extra layers of realism – all to reinforce the narrative that venue guests have entered a different time, place or world.

“disguise was absolutely crucial to the success of our project as the turnkey solution for taking our highly complex real-time visuals and projecting them in the space,” says Nightscape Vice President, Kevin Longwell.

In order to achieve a constantly evolving and diversified space and calendar of events, the Nightscape team needs to constantly pivot from one concept to another.

“The Nightscape concept works best when the space is extremely modular, both physically and digitally,” explains Weinberg.

Nightscape started with five different concepts staged within 30 days of the venue’s launch: college basketball’s March Madness and Masters golf watch parties, golf and underwater-themed nightlife events, as well as a first-of-its-kind immersive dining experience called “TASTE, A Culinary Series: Italian Villa.”

TASTE took guests on a 2-hour journey through a castle built in Unreal Engine and designed with sophisticated audio and visual movements throughout.

“From the larger-than-expected sales to the significant positive response and interest from guests, clients and potential partners, TASTE has been a major success on every level,” reports Weinberg. 

The venue’s ability to showcase varied capabilities custom-designed for each event has sold clients on hiring Nightscape for a variety of new activations and installations outside the venue – taking the incredible turnkey experiences on the road. The creative services arm of the company has, in fact, been using disguise to produce events and activations across the country, at events like SXSW and Coachella. 

“Having disguise as our end-to-end server solution for all projects has streamlined our internal process to work efficiently without sacrificing on quality,” says Longwell.  “Not to mention that the support we’ve received from disguise, both technically and developmentally, has been second to none. We are infinitely excited about moving in lock-step with disguise as we continue to evolve in this space together.”

SCROLL POSTS

A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!