-New show will be broadcast direct to Twitter from Celebro’s HQ in Central London-
London, UK – 4 June 2019 – Celebro continues its role as an incubator of innovative live, social formats, as it begins hosting a new weekly show brought to air on Twitter by BuzzFeed.
Launching on 6 June 2019, #What2Watch will be a weekly roundup of recommendations of what to watch on linear and non-linear TV across the next seven days. The new show will be broadcast exclusively on Twitter via @BuzzFeedUK direct from Celebro HQ in Central London.
Celebro CEO, Wesley Dodd said: ‘We are seeing an increasing number of new clients using our studios from the world of digital and social broadcasting from Yahoo to Facebook, and now BuzzFeed and Twitter. Our combination of world-class connectivity, new and cost-effective technology and enthusiasm for new formats positions us as a global hub for broadcasting innovation’.
Cindy Vanegas-Gesuale, Vice President of Programming for BuzzFeed News, said, “As BuzzFeed News continues to expand and evolve our studio business, we are excited to partner with Celebro in the heart of London to bring our latest project #What2Watch to life.”
The show’s live stream will be free and accessible globally on Twitter. You can join the conversation via #What2Watch or @What2Watch, and viewers real time questions and comments will be brought in throughout the show.
The weekly show will be hosted by writer, broadcaster and TV expert Scott Bryan (@scottygb) and BuzzFeed’s resident social media editor Dionne Grant (@DionneGrant). The programme is sponsored by Samsung.
Celebro boasts fully robotic live television studios in 4K and HD, unrivalled distribution networks, and outside broadcasting (OB) facilities, in the UK, US, Russia and beyond. It provides clients with high-quality flexible services that allow content and messages to reach the broadest possible audience, whether through television or digital platforms.
Celebro’s highly experienced team also provides consultancy on IPTV, DTL, programme playout facilities, media training, broadcast strategy, commercialisation, technical services, and access to transmission networks.
Major clients include TRT World, Freemantle, Spelthorne, BBC World Service, MTV and Discovery Channel. Celebro Media has also produced branded content for Coca-Cola, M&S and Reebok.