Ncam appoints Mike Ruddell as Global Business Development Director for Sports & Broadcast market

- Ruddell joins from Sky to support continued growth of AR and VR in Broadcast and Live Production –

Ncam Technologies, the leading developer of real-time augmented reality technology for the media and entertainment industries, has announced the immediate appointment of Mike Ruddell to the role of Global Business Development Director – Sports & Broadcast. Alongside the current growth in Ncam’s core markets of broadcast graphics, film and TV VFX, sports, and enterprise AR, Mike will play a key part in further developing Ncam’s presence in the sports market.

Mike has been at the cutting edge of sports and broadcast technology for over 19 years. Holding a degree in Broadcast Engineering, Mike started his career as Technical Director at Sky, working on a range of Sky’s news, sport, factual and entertainment studio programming; he later specialised in developing production techniques and technologies for interactive ‘Red Button’ sporting events. In 2007 Mike moved to work solely on Sky Sports, focusing on a broad range of technology applications from behind the scenes infrastructure through workflow developments to onscreen advancements. During five years as Sky Sports’ Head of Technology, he remodeled the approach to developing, delivering and supporting technology within Sky Sports.. His most recent role at Sky Sports was as Innovation Manager where he owned the roadmap for advanced TV production process and technology for the leading sports channel.

“We’re pleased to welcome Mike to the Ncam team” said Nic Hatch, CEO, Ncam. “AR is becoming more accessible than ever, and Mike’s extensive, real-world knowledge of broadcast sports technology together with his drive to seek new innovations will help us in developing our current and future  products that will continue to push the possibilities within  sports broadcasting.”

Mike commented,  “I’m delighted to join Ncam at such an exciting time. We have only scratched the surface of augmented reality and its possibilities, and I am excited to have the opportunity to bring Ncam’s advanced technology to a wider audience.”

SCROLL POSTS

A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!