NantStudios delivers commercial for luxury car brand powered by disguise

A quick and seamless experience marks NantStudios’ first deployment of disguise in a cutting-edge virtual production commercial shoot. The team was able to achieve 39 shots of high-resolution 2D plate playback in six virtual environments - all in a day’s work.

London, 21 September 2021 – NantStudios is a Los Angeles based industry-leading full-service production studio equipped with state-of-the-art technology to deliver traditional, broadcast and LED virtual productions. With an extensive background in film, TV, video games and commercial production, as part of their portfolio, they’ve welcomed films such as Avengers: Endgame, Deadpool 2 and one of gaming’s most acclaimed sagas, Gears 5. 

The team recently integrated a novel disguise system into their existing Unreal Engine-based virtual production set-up of ROE Visual BP2 LED panels and Brompton SX40 LED processors, to deliver a new commercial for an unreleased high-end vehicle. The LED volume is a full 360 wrap-around and sits in a 24,000 sq. ft. sound stage. 

Working with the disguise LA team, they were able to achieve a total of 39 different shots in six different virtual, urban environments in less than a day’s work. The shoot consisted of high-resolution 2D plate playback content. The driving plates were all equirectangular 360 footage, spherically mapped to the LED volume at its native resolution. Engineered to play back video at the highest quality, smoothness and resolution, disguise’s vx 4 was the obvious choice to run the content on ten 4K outputs. 

“The elegant end-to-end solution disguise provide for this media playback workflow – from system deployment through programming and operation, ensures 100% of efforts can go toward shooting the best-looking content as efficiently as possible,” says NantStudios Director of Virtual Production, Gary Marshall.  

According to Juan Nader, Supervisor of Virtual Production Engineering at NantStudios, the quick system set-up and playback speeds for the high-resolution video was made possible thanks to disguise’s robust and reliable workflow for LED virtual production. 

Before arriving on-site for the day’s shoot, the team were able to pre-visualise the studio set-up in disguise’s Designer software using an existing 3D mesh of the space, enabling them to know exactly how to programme the content ahead of time.

disguise also enabled NantStudios to apply effects to the pre-rendered content from the disguise Designer timeline with the help of an OSC-based iPad app, which allowed the DP and Nant’s VP Supervisor to effortlessly adjust lighting levels and colour.

“We are truly proud to see such a successful debut for our partnership with NantStudios. As we both share a mission to democratise virtual production and make it accessible at any scale, we cannot wait to see how our two teams collaborate further to streamline this innovative workflow,” says disguise Technical Solutions Specialist, Marcus Bengtsson.

Discover the disguise xR solution


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.