Morawa Digital and Pixellot to Bring AI-Powered Live Streaming Content to Austrian Sports Fans

Will cover all sports, on all levels, from regional sports to Bundesliga with equal coverage for women’s sports

Vienna Austria, Tel Aviv, Israel, 15th February 2022. Pixellot, the world’s leading provider of AI-Automated™ sports video and analytics solutions, has partnered with Morawa Digital, the Media subsidiary of Austria’s venerable Morawa publishing empire to bring quality sports content of the many teams and leagues that have not had coverage up until now.

During the 2022 season, Morawa Digital will begin installing Pixellot systems with a goal of connecting hundreds of venues across Austria. The rollout plan will include live coverage of amateur league games followed by video analysis and streaming of 1+2 Bundesliga Soccer and the Women Bundesliga first league soccer, 1+2 handball Bundesliga, 3+4 soccer leagues, and the regional ice hockey league. The content will be available on-demand on for by subscription package on

The Pixellot’s multi-purpose technology platform empowers sports coverage and analysis with a range of solutions for both media and coaching. Pixellot’s value proposition combines cost-effectiveness with the field-proven ability to operate in all conditions: indoor and outdoor, and even with low light and low-bandwidth connectivity. 

“The quality and affordability that Pixellot systems deliver, with low latency and low bitrates are absolute game-changers,” said Hannes Rangger, CTO of Morawa Digital. “We are very excited to be bringing true democratization to Austrian sports, The AI-Automated production will enable us to provide large quantities of live sports content for sports fans around the country.”

“The cooperation with Morawa Digital and Pixellot is absolutely great for us. As a TV broadcaster, the short delay of just 5 seconds is a real game changer,” added Marco Cornelius, Director of Sport “The possibility to stream at a low upload rate helps the clubs that have limited connectivity and that is very exciting for the fans and the teams of all levels and leagues – men, women and youth”

“Our mission has long been to bring sports fans content from their most beloved teams, that’s why we created a modular platform that can serve multiple business models,” said Alon Werber, CEO of Pixellot. “Today, all leagues can be covered cost-effectively, and monetized easily. Fans will have much more access to their favorite teams, and leagues and rights-holders will be able to realize new avenues for development.”

Pixellot’s AI-Automated solution is revolutionizing the way teams play, coach, and share their games with family, friends, and fans. By enabling teams to easily capture their games, broadcast them live or on-demand, and monetize through advertising and subscriptions, any team can afford to stream their live games.


A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!