LAUSANNE (Switzerland), February 8, 2022 – Molotov, the 17+ million users leading OTT provider in France, has today announced the renewal of their contract with Ad Insertion Platform (AIP), the innovative provider of SSAI technology, enabling Server-Side-Ad-Insertion (SSAI) into its AVoD service MANGO.
AIP’s patented DAIConnect platform solves the technical complexities of delivering addressable dynamic advertising for streamed television, taking care of all the ad delivery protocols (like DASH and HLS formats), managing the Ad breaks and compliance across a complete range of connected devices, while guaranteeing the best possible user experience. AIP inserts tens of millions of advertisements per month, enabling Molotov to generate new revenue streams across its complete portfolio of VoD content.
“Our relationship with Molotov is based on innovative collaboration to manage their monetization challenges. We deeply value their continued trust in our platform and our team to support them in delivering Server-Side-Ad-Insertion solutions.” said Laurent Potesta, CEO, Ad Insertion Platform. “We’ll continue to improve our platform and possibilities with server-side ad insertion, and we look forward to continuing our successful partnership with Molotov for the long term.”
“Our viewers expect a high-qualitative viewing experience”, said Eric Renard, Chief Technology Officer at Molotov. “AIP’s platform allows ad breaks to be replaced in a way that is smooth and frame-accurate. They are definitely a key technology partner and have helped us efficiently to maximize our advertising capabilities and provide to viewers a great user experience.”