MediaMelon SmartSight and Synchronized In-Video Intelligence Platform Power Smart Video ROI

MediaMelon and Synchronized are linking their value propositions to emphasize and prove the end-to-end business benefits of smarter video analysis and metadata generation driving User Experience, discoverability, and Click-Through-rates leading to ROI growth by measuring the impact immediately through MediaMelon’s SmartSight platform.

Synchronized enables automation of repetitive editorial tasks and acts as the hub for all in-video timecoded metadata in an efficient video service preparation workflow. The savings in time and effort in the video workflow are easy to assess, but how can an operator, broadcaster and OTT player evaluate the positive effects on consumer experience? MediaMelon SmartSight precision streaming intelligence tools now enable such direct measurement of improved viewer engagement and QoE from the use of Synchronized features.

MediaMelon SmartSight precision measurement tools can help quantify the improvement in consumer experience enabled by Synchronized features. Potential examples include:

  • Extended viewer session times: Overall improved service engagement through improved discovery using smart thumbnails and promotional content creation.
  • Improved effective ad delivery: Reduced content abandonment and improved ad load with optimized ad break placement choices.
  • Broader use of related content search and navigation features: Enhanced viewer experience through personalized navigation, smart labeling and Intra-content links to highlights, relevant news segments, and sports highlights.

The combination of services has the overall impact of increasing service loyalty and reducing churn, with the creation of a positive feedback loop around content metadata improvements and viewer engagement/QoE.

“The combination of SmartSight and Synchronized capabilities shows how analytics-based business improvements can apply across the video value chain,” commented Kumar Subramanian, CEO of MediaMelon. “We are pleased to enable this alignment of workflow and delivery optimization.”

SmartSight offers direct instrumentation and analytics of extended service use and enhanced monetization through precision instrumentation and streaming intelligence tools. The greater clarity of service analytics & reporting can directly link dimensions of service business to a broad range of content metadata enhancements.

Robert Cloudt, Chief Revenue Officer, Synchronized, said, “The savings in time and effort in the video workflow are easy to assess, but how can an operator, broadcaster or OTT player evaluate the positive effects on consumer experience? We are excited to partner with MediaMelon to enable such direct measurement of improved viewer engagement and QoE from the use of Synchronized features.”

About Synchronized

Synchronized transforms linear video into ‘Smart-Video’ making video as flexible and powerful as hypertext. Synchronized’s Smart-Video platform – a machine learning turnkey solution for media intelligence – allows broadcasters and OTT Platforms to benefit from a central hub for all in-video auto-generated time-coded metadata, objects, and assets. This allows clients to automate workflow from linear tv to digital offers, deliver rich & personalized end-user experiences, and fast-track promotional content creation as well as benefit from an unprecedented level of granular data around their video content.

Synchronized has been awarded AWS Machine Learning Competency status in Applied AI and is an AWS Media Intelligence solutions launch partner.

About MediaMelon

MediaMelon streaming intelligence brings a new level of clarity to optimization of video and business performance. Going beyond traditional analytics, the SmartSight™ platform combines objective video quality and ad delivery data to reveal issues before they impact viewer experience and business outcomes. Their multi-dimensional platform approach addresses evolving needs and growing service scale, enabling the team to work collaboratively with customers and partners.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.