Masstech introduces Kumulate to Americas, bringing next-gen intelligent storage management to M&E

New modular platform features major developments in storage management, workflow orchestration, integrated transcode, migration tools, and new integrations with Adobe and Avid

Masstech is pleased to announce the debut of Kumulate, its new intelligent storage and asset lifecycle management platform, to the North and South American media & entertainment (M&E) markets. The result of an intensive industry consultation, Kumulate offers M&E users a route through the many current industry transitions taking place in storage, media and workflow.

Kumulate’s unique workflow orchestration enables customers to automate multi-vendor and multi-format file transformations across unlimited storage tiers in a hybrid cloud environment. It streamlines metadata interchange between third-party systems and metadata enrichment services to enable users to attain even more value from their assets.

The Kumulate Orchestrator module enables simple creation of powerful workflows, and features automated tools for migrating content across hardware versions, storage tiers (e.g. tape to cloud) or from legacy systems to the next generation of storage platforms.

Masstech CEO, George Kilpatrick, said: “We’re extremely pleased to introduce Kumulate, the culmination of many months of hard work, development and conversations with existing customers and prospects. This is a major new addition to Masstech’s rich history of innovative storage and lifecycle management products; we’re already seeing great levels of interest and look forward to introducing it to our customers in North and South America.”

“Since I joined the company just over half a year ago,” Kilpatrick added, “we’ve seen many new broadcasters and digital media companies selecting Masstech for the first time including FIFA, RTCG, Dijla TV, Harvest TV and WALA. Significant expansions have also been confirmed from our existing long-term customers too, such as HBO, NBC, MBC and SABC. Many of these and our other customers have worked with our product teams to help us bring Kumulate to fruition, and we’re extremely proud of the results.”

Demonstrations of Kumulate can be seen at the following shows in the Americas markets:

NAB Show New York, October 16-17, Booth N926
SMPTE 2019, Loa Angeles, 21-24 October, Booth 403
CAPER 2019, Buenos Aires, 30 October – 01 November, SVC Booth E10-E20

SCROLL POSTS

A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.