London, UK – 19 July 2022 – Academy Award-winning Nikon Company, Mark Roberts Motion Control (MRMC), has appointed live event technical production studio, The Flash Pack, as its exclusive partner in the UK to incorporate the sophisticated interactive robotic camera system, Showbolt, into Brand Experiences and Corporate events.
MRMC, the experts in cutting-edge solutions for motion control, automation, and robotics, to the TV and Film industry, created Showbolt in response to a growing demand for the production of high quality video content available to share at speed from live experiential activations and events. Showbolt, and its US counterparts Glambot have garnered fame for creating viral social content moments at live events from the red carpet of the Oscars, to the British Fashion Awards.
Pioneers of automated post-production, The Flash Pack have been at the forefront of innovative live event content for years, and are well-known for creating award-winning social moments for global brands and agencies.
This partnership promises to provide an exciting leap into the future of live event content capture and production. Together they will continue to deliver the iconic content that ShowBolt is known for, whilst also exploring where the meeting of MRMC technology and TFP software can be taken to next.
Tyson Benton, Founder, The Flash Pack, said, “Our ambition is to develop virtual production for the live event space using MRMC products. Virtual production is revolutionising the film industry, and our goal is to deliver content experiences that transcend the physical environment of a live event, opening up the possibility to experiences that exist not only in real life, but the metaverse too. This is technology that has never been seen before in this space. The creative potential is boundless.”
Gemma Harvey, Head of Global Event Sales, MRMC, said, “Combining Showbolt technology with virtual production techniques, automated VFX and Augmented reality in the live event space has really exciting implications and is a natural progression for the arc of social content at live events over the coming years. This partnership with The Flash Pack promises to fast track the use of virtual production in the live event space, opening up creative potential for activations, delivering experiences that have never been seen before.”