Lightware Visual Engineering helps guarantee LED capture quality

Budapest, Hungary, 08 March 2022 Lightware Visual Engineering is providing critical equipment that ensures the highest image fidelity on the XR stages undertaking the shooting of many of the highest profile TV shows, movies, and live performances to hit the world’s screens in 2022.

As XR technology evolutionizes the film and broadcast sector, with the technology being used on filming for The Mandalorian, Batman, The Lion King, Thor: Love And Thunder, and more, and companies such as Riot Games use XR to broadcast leading eSports tournaments, the use of LED capture volumes to provide game-changing realism for virtual production environments is truly taking off.

A typical workflow uses disguise’s XR (eXtended Reality) technology to shoot real life actors in front of state-of-the-art wraparound LED screens which display the realtime computer generated backgrounds that feature in the finished content. Unlike traditional green screen techniques, XR provides environmental lighting to the real life actors and props, providing superior effects shots while also delivering more naturalistic performances as the actors can see the CG elements they are interacting with. XR-shot sequences also require much less post production to correct errors such as spill that can break the suspension of disbelief and reveal a shot to be studio-bound.

One of the key requirements for the XR Screens that make up the capture volumes is for a robust and reliable AV infrastructure to do the heavy lifting of uncompressed video signal management, without which the photorealism is compromised. This is where Lightware’s MX2 matrix switchers come in and have rapidly established themselves as an integral part of the growing number of XR stages being built around the world, offering uncompromising 4K60, zero latency video transfer over HDMI 2.0, and DisplayPort 1.2 connections at large-scale cross-point layout.

“Productions spend a lot of money generating the pixels used for backgrounds in high profile shows such as The Mandalorian and others, and it is critical that each and every one of those pixels is delivered exactly where it needs to go when it needs to be there,” says Gergely Vida, founder and CEO of Lightware Visual Engineering. “That is precisely what our MX2 matrix switcher has been engineered to do, at scale, with no latency, and at 24 frames per second every second.”

The units are also fully redundant, which is an important consideration given XR’s growing use in live events work such as Billie Eilish’s ‘Where Do We Go – The Live Stream’ and Katy Perry’s ‘Singles Day’ performance for Alibaba. As such they feature hot-swappable N+1 redundant power supplies so that if one of the supplies fails unexpectedly, the remaining PSU units continue to operate allowing the XR system to continue seamlessly.

“More and more XR stages are being built worldwide and the need for mission critical components that can guarantee performance is becoming more and more obvious,” says Vida. “As well as live work and for high-end and high-profile shows and movies, LED capture technology is being used in an increasing number of productions as costs come down. It is seen as an ever more capable and sustainable alternative to location shooting for all genres, as well as an upgrade to top of the range virtual studio environments. We are delighted to be involved with its rollout and look forward to helping the technology progress ever further to larger capture volumes and even more photorealistic looks in the future.”

SCROLL POSTS

A Few Kind Words...

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.