Lightware Visual Engineering Expands Integrations Partnerships To Unlock Next Gen Meeting Rooms

Lightware leads Open API integration program with global players on a mission to simplify and enrich the user experience

Budapest, Hungary, 02 August 2022 Lightware Visual Engineering announces the expansion of the company’s Integrations Partnership initiative with key global industry players. Complementing the announced relationship with Cisco last year, a rapidly growing list of integration partners is headed by ADI Icron, Utelogy Corporation and Xyte. The program, made possible through Lightware’s unique Open API capabilities, unlocks unprecedented creative opportunities for customers to design and build outstanding best-of-breed collaboration solutions.

Gergely Vida, CEO at Lightware Visual Engineering said, “Following years of successful co-operation with Cisco’s Webex Room Devices, Lightware is now expanding the full possibilities of its solutions via a number of major integration partners. Lightware’s devices offer seamless integration and allow users to bring simple and consistent controls into room applications, allowing them to expand, extend, and share signals easier than ever before.  Working together with other foresighted industry players we can provide a flexible, consistent, and fluent user experience across room types from conference rooms and video-conference rooms to smart classrooms and collaborative meeting spaces.”

Lightware + ADI Icron

Lightware’s unified communication powerhouse, Taurus UCX is a prime example of Lightware’s pioneering approach when it comes to USB-C solutions, and with the powerful combination of ADI Icron (part of Analog Devices), it is expanding the boundaries of USB signal extension.

Explains Vida, “The future of meeting room connectivity is USB, and Lightware has been developing its USB solutions to serve the growing demand for this. We are also leading the way when it comes to educating the global AV audience about the possibilities offered by USB, to simplify the transmission of audio, video, control and Ethernet signals made possible with USB-C. Since Icron is a market leader in USB technology and components it was a no-brainer to team with them to further our joint goal of simplifying signal management over USB.”

View the Lightware + ADI Icron video here

Lightware + Cisco

Lightware’s established status as a Cisco Solutions Plus partner is enriched by sharing API-capabilities for smooth integration of their respective devices. For example, Open APIs permit users to enhance Cisco Touch 10 and Room Navigator with additional buttons, widgets, and sliders from Lightware. Project-specific Lightware bundles can also be customized to optimize a Cisco Webex Room to fit any need, scope and budget.

“Lightware devices are found in hundreds of Cisco-powered meeting rooms all around the world serving a wide spectrum of operations,” says Vida. “Deeper integration allows users to bring simple and consistent controls into any Cisco room application, allowing them to expand, extend, and exchange signals easier than ever before. We look forward to continuing this collaboration and working together to drive the AV industry forward.”

Lightware + Utelogy Corporation

Utelogy is a leader in meeting room monitoring and management solutions and together with Lightware’s Open API, they take the transparency and visibility of meeting room equipment to a whole new level.

“Utelogy’s U-Automate solution allows users to easily monitor and troubleshoot their meeting room setups remotely,” comments Vida. “Based on the information provided by the Lightware device – all the way to the chipset level – they are able to identify and fix issues remotely that could otherwise jeopardize the clients’ operations by unnecessarily delaying meetings.”

View the Lightware + Utelogy video here

Lightware + Xyte

Xyte is a meeting room monitoring and management software provider with particular focus on cloud-based solutions as well as HaaS (Hardware-as-a-Service).

Vida says, “Xyte’s monitoring solutions provide real time information for their users so they always know what’s happening in their AV systems. This detailed information and data is retrieved directly from the Lightware devices deployed at the client’s venues and meeting rooms.”

View the Lightware + Xyte video here

SCROLL POSTS

A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!