LG Provides Ground-Breaking Giant LED Screens For Wembley Stadium

Specially developed bespoke LED Mesh screens provide stunning displays without blocking light

London, UK, 09 August 2021: One of the first things that visitors to Wembley Stadium connected by EE will see in 2021 are the enormous bespoke LED screens created by LG Electronics (LG) as part of the remodeling of the iconic stadium’s entrance that has seen the old concrete pedestrian flyovers replaced by a new set of Olympic Steps.

A joint project developed in partnership with stadium owner the Football Association, Brent Council, and surrounding landowner and developer Quintain, the most eye-catching aspects of the new design are the giant LED screens that dominate the entrance. Composed of one enormous 460sqm screen mounted on the inside of the Great Hall facing outwards, dubbed the Large External Screen or ‘LES’, and flanked by two 230sqm displays, nicknamed the ‘Ears’, the screens are the most visible part of an enormous project undertaken by FA partner LG that will also see the venue’s 1200 plasma screens all updated to modern LED displays over the coming months.

The 56m by 7.5m LES can be seen as soon as visitors turn onto Olympic Way and is the first large-scale deployment of a newly-developed LG technology, LED Mesh, that allows LED displays to be unobtrusively mounted across windows without dramatically affecting the light levels inside a building. All the electronics required for operation are discreetly mounted at the side of the window, in the case of the LES in 192 daisy-chained LED cabinets, while groups of offset LEDs representing individual pixels are mounted on thin aluminum bars that stretch horizontally from side to side.

While other screens in the stadium are designed to showcase crisp, high-resolution 4K images, the viewing distance of the LES is between approximately 30 to 100 metres, meaning that a comparatively low resolution of 1432×120 can be used. Together with the ‘Ears’, the three screens are mapped onto a 3840 x 2160 4K video space so they can be driven by the stadium’s existing media server.

Rated at 6000nits, the screens run at 40% brightness during the day and are automatically switched down to 4% for dusk and beyond operation to avoid disturbing the increasing number of local residents living around the stadium.

“Taking the LED Mesh concept from prototype to real-world installation in a few months was a huge challenge for the team, but one which proves the innovation we bring to LED displays of all sizes,” comments Nigel Roberts UK Sales Director, LG. “Giant screens like this are normally installed on the outside of buildings, so to install one internally but facing out while also keeping the window usage intact is a tremendous feat of engineering and ingenuity.”

Working closely with system integrator SSUK LTD, as part of the overall upgrade LG has also installed several other high-profile LED screens around the stadium for crowd messaging and wayfinding purposes. These include the 32 x 2 metre letterbox at the top of the Olympic Steps, which is based on LG’s GSCA series; two 10sqm LBE series screens by the outdoor lift shaft; two 8sqm GSCD screens on the walkway gantry, and two 5sqm GSCD screens on the parapets either side of the new stairs. An 8.5 x 2.1m LAS fine-pitch screen provides high-resolution images at a 1.8mm pixel pitch for the VIP and Royal Box area.

Liam Boylan, Wembley Stadium Director said: “We are delighted with our new external screens and the wider stadium upgrades we have worked on with LG in recent months. Wembley is an iconic venue, but we recognise the need to constantly innovate to ensure the best possible fan experience. The new screens installed across our footprint will serve to improve our operation and we look forward to fans being able to enjoy them at an event soon.”

SCROLL POSTS

A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.