John Perry brings dynamic motion to the 2021 BET Awards with AGITO TRAX from Motion Impossible

Bristol, UK – July 06, 2021 – John Perry, owner of two Agito systems helped bring a new level of creativity to the 2021 BET Awards (Black Entertainment Television) on Sunday, June 27th with the Motion Impossible AGITO Trax.

“Imagine the capabilities of a camera that can travel, literally, through the stage,” said Perry. “That’s what we were able to do, with a 1-inch slit in the stage thrusts for the show.”

Two months before the live production, the show’s technical producer John Pritchett reached out to Perry about using one of his two AGITO modular dollies — Perry owns an AGITO Trax and AGITO Sports — on a very complex stage design in the Microsoft Theater in Los Angeles where the show took place.

“The producers had all of the traditional theater seating on the floor completely removed so they could build a very different look from other shows that have been shot in that theater,” explained Perry. “In addition to the main stage, they wanted to have a satellite stage in the middle of the house, connected by two stage thrusts and surrounded by a mosh pit.”

One of the complex issues faced by Perry and his team was to design the AGITO’s track so that it could travel in the mosh pit with its odd-shaped curves, which was completely divided by two stage thrusts. They would have to design the system to allow the AGITO Trax to pass underneath both thrusts without interrupting the performances.

“Taking their requirements into consideration, tunnels were designed through the thrusts so that the base of the AGITO could travel underneath on a custom curved track to match the shape of the stage, yet the camera would still be above stage level,” said Perry. “I had a part manufactured that attached to the top of the AGITO tower that allowed it to travel through a 1-inch slit in the thrust, which then allowed the performers and dancers to perform across all areas of the thrust and stage without interruption.” 

The BET Awards was directed by Glenn Weiss, one of the top live award show directors in the US. His credits include the Tony® Awards, the Oscars® and the EMMY® Awards.

“When our equipment is used to help get shots that were previously thought impossible, giving directors more creative freedom, we feel great pride in making that possible,” said Rob Drewett, CEO and Co-Founder of Motion Impossible.

In addition to the AGITO Trax, Perry also supplied an AeroCrane to the BET Awards — a custom-made inverted 24-foot telescopic arm hanging from the ceiling on 90 feet of track.   “If you are in a situation where a show needs a TechnoCrane in several areas of a room during the course of a live broadcast, and there is not enough floor space or there are different heights of the stage that makes a traditional technocrane prohibitive, then hanging an AeroCrane from the ceiling is a great solution,” Perry says.

“I’ve owned two AGITO systems since November 2019, and I am getting ready to purchase a third,” beams Perry with pride. “I chose the AGITO because I had a need for motorized dollies for specific live broadcasts. After much research, the AGITO was the perfect fit. With live broadcasts, I needed something that is extremely reliable, and the AGITO has proven itself time and time again with zero failures. I really love the versatility of the AGITO and most importantly the excellent customer support from Motion Impossible.”

If you would like to book the AGITO for your next live event, John Perry can be reached at +1.615.414.0065.


A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!