iWedia and Simply.TV Partnering to Increase Engagement On Live TV

Las Vegas, CES  – 05 January 2023 – iWedia S.A, part of the ZEGi group and world-class provider of software solutions for connected TV devices, and Simply.TV, a world-class TV metadata provider, today announced a partnership to deliver enhanced user experiences for global broadcast TV. The new joint solution increases engagement time on Live TV and offers multiple options for OEMs to enable new revenue streams including ads placement.

The solution is being launched at the Consumer Electronics Show 2023, Las Vegas, happening from January 5th to 8th, where iWedia and Simply.TV representatives will be present demoing their solutions.

Simply.TV’s innovative technology has already enabled many leading brands to redesign and improve their TV experiences with rich metadata provided on a global scale across linear and streaming services. Built on AI and ML-driven technologies and combined with cutting-edge editorial workflows, Simply.tv is key to advanced content discovery as well as deep in-market metadata coverage.

Using its expertise in broadcast TV software on Android based devices, iWedia has developed an unparalleled Live TV experience for TV and STB manufacturers. While paying special attention to compliance with local broadcasting standards, iWedia has partnered with Simply.tv to enhance the experience with rich metadata and advanced content discovery. The new joint solution increases engagement time on Live TV and offers multiple options for OEMs to enable new revenue streams such as ads placement.

Krsto Lazic, Sales Manager, iWedia, said, “As an essential application on Android TV devices, Live TV app represents the basis for delivering premium user experiences. We are always looking to enhance the application and will only work with best in class partners. We are delighted to join forces with Simply.tv on this project which will deliver an even richer experience for consumers and will unlock new revenue growth and added value for brands worldwide.”

Simply.TV COO, Daniel Rühmann said, “At Simply.TV, our goal is to help TV operators to transform their platforms into true content discovery platforms with metadata for linear channels and streaming services. We are delighted to be working with iWedia to achieve this goal. Our combined skills and expertise will provide real business benefits to both companies’ customer bases and fuels Simply.TV’s vision of becoming the leading metadata vendor globally.”

The iWedia team will be scheduling meetings and demos at suite 26-139 at the Venetian Tower. To schedule, get in touch at: info@iwedia.com.

About Simply.TV

Simply.TV is transforming user experiences to connect people with the content they love. We operate on a global scale with customers on all continents. We provide TV metadata and content discovery services on a global scale across linear and non-linear sources. Built on the newest technologies with AI & ML in focus and combined with efficient editorial workflows, our metadata enables companies to transform their businesses to build services and solutions similar to those from the largest streaming services. https://www.simply.tv/

About iWedia

iWedia S.A, part of the ZEGi group, provides world-class software solutions for connected TV devices. We are pioneers in TV and support our customers with software architecture and design expertise, field proven products, and cost-effective engineering services out of our development centers in Serbia. We are proud to serving major Telecom operators, Pay-TV operators and tier 1 automotive OEMs with our media solutions.

In addition to stand-alone components giving support to latest versions of DVB, ATSC, ARIB, ISDB-T, HLS, DASH, MHEG-5, HbbTV, CI Plus, TR-069, (amongst others), iWedia offers complete solutions for all kinds of TV devices (OTT / IPTV / Broadcast STBs, Smart TVs, tablets, phones, game consoles). Dubbed Teatro, these solutions are available on RTOS, Linux and Google TV and other Android TV OS devices and are pre-integrated with leading service and delivery platforms, CA/DRM systems, and chipsets.

iWedia delivers efficient and scalable software integration services performed by an experienced team used to enable rapid deployments of high-volume consumer electronics devices. iWedia is headquartered in Switzerland with development labs in Belgrade, Novi Sad and Nis, Serbia, and sales and support offices in Germany, France, Singapore, India and South Korea.

Please visit www.iwedia.com for more information.

For more information, please contact:



A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.