EMG Group Promotes Peter Bates as UK CEO and Group Strategy Director

Peter Bates will develop EMG’s strategy, guide the leadership team, and focus on market growth

Paris, 8 December 2021: Europe’s leading broadcast service provider EMG Group today announced the appointment of Peter Bates as UK CEO and Group Strategy Director.

In this newly created role, Peter will be central to developing EMG Group’s strategy and guiding the Global Leadership Team through the transformation the business is undergoing. His new role will also comprise leading on Group and country strategies, new market entry and acquisitions, and also seeking out opportunities for business growth. Peter will be working closely with EMG Group CEO Shaun Gregory and the leadership team on EMG Group’s three-year transformation plan.

Peter joined Telegenic in 1985 as a runner, one of only seven staff at that time. He was subsequently promoted to OB Editor, before being appointed CEO of Telegenic in 2004, having joined forces with Terry James to complete a management buyout. Peter and Terry steered Telegenic’s progression, establishing it as a market leader and an innovator over two decades of change. During that period, the business grew from £7 million of annualised turnover to over £30 million, leveraging the move to HD, 3D and later UHD.

Telegenic joined the EMG Group in 2019. The business is now entering a period of transformation to create a truly global company. Emerging from a challenging couple of years, EMG Group is perfectly positioned to capture growth opportunities, through a clear strategy, robust plan, and the best people in the industry.

Shaun Gregory, CEO of EMG Group, said: “I’m personally thrilled that Peter has accepted our offer of this new role, primarily because the Group will benefit enormously from his experience. High quality strategic direction is critically important as we transition into a Group. Peter will guide us as we look at new markets and an extended product portfolio. This change also provides a fantastic opportunity for the UK Leadership Team to become more involved with the integration work, particularly around the positioning and launch of EMG in the UK. That change comes at absolutely the right time, as we embark on the remote and extended products journey. These are extremely exciting times.”

Peter Bates, UK CEO, Group Strategy Director, EMG Group said: “The market is changing rapidly and I’m excited at the growth opportunities that will no doubt present themselves. EMG has a comprehensive and diverse range of services, backed up by world class talent, so is uniquely positioned to grow. Leading on those strategies, and working with the Global Leadership Team, is giving me a fresh challenge that I am really looking forward to. It’s also yet another change where we’re integrating the countries with group wide responsibilities, which helps us operate more effectively and efficiently.”


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.