UEFA and production partner EMG deliver successful UEFA Women’s EURO 2022 final tournament

Paris, 1st August 2022: EMG has successfully delivered broadcast facilities, on behalf of UEFA – the Union of European Football Associations – across all 31 matches of the UEFA Women’s EUROs football championships, culminating in the spectacular final between England and Germany at a sold-out Wembley Stadium yesterday.

The EMG delivery team was led by Chrissie Collins.  50% of the Directors and Unit Managers were female, reflecting the Group’s commitment to Diversity, Inclusion and Belonging (DIB) and championing the need for gender balance in technical roles with a focus on encouraging female crew to work at the matches.  Chrissie, a mentor with the RISE (a group for gender diversity within the industry) oversaw a total of 464 crews: 126 from Sunset & Vine and 336 from EMG.

A significant logistical undertaking, EMG had a fleet of five NOVA OB trucks for 31 matches in ten stadiums spread across England, including the iconic Wembley Stadium and Old Trafford, the home of historic Premier League team Manchester United. The distance between these stadiums, driving times, where team members were located, time to rig, de-rig and transmit, all had to be factored in and calculated by the EMG team in producing a sustainable and environmentally friendly crew schedule for the tournament. 

Chrissie Collins, Client Manager, EMG said: “The Women’s EUROs is a huge operation to plan for logistically. It’s tough for our production services team to look at all the information and plot how this going to work into a schedule. We studied the distance between grounds and the time it takes to get there, how many people we’d need on the team, reflecting the right gender balance within the crew and all the tasks that need to be completed, etc. Everything. It’s been fantastic, and everyone has really enjoyed it. Once we were underway, with the strength and depth in our team, we got into a smooth rhythm in no time.”

Considerable effort was applied to ensuring staff could work at games held near to their homes. This not only helped to ensure the team recorded less hours on the road, but that EMG was operating more sustainably by keeping travel to a minimum. As has been company policy for some time, each EMG compound featured recycling facilities, alongside water coolers to remove any reliance on single use plastic with trucks running on HVO Green D+ fuel.

Rohan Mitchell, Director of ESG, EMG, said: “In every project that we are involved with, we want to ensure that our output reflects our values of diversity, inclusion and belonging – but also a commitment to being a sustainable business. We put a lot of effort into planning to ensure matches were delivered in the most sustainable way, causing as little damage to the environment as possible.”

Sunset & Vine provided the full production team to successfully deliver the tournament, bringing their expertise through a creative team of directors, production managers, floor managers and world feed producers. From the EMG family, specialist camera provider, ACS supplied minicams and the ACS SMARTgrip™, Broadcast RF supplied RF cameras and Boost Graphics provided graphics and data processing. UHD native graphics were managed with NEXT, the EMG graphics solution, and coupled to the UEFA data feed to capture live statistics, such as team line-ups and VAR decisions, automatically. Four experienced operators managed by BOOST worked on machines embedded into the main OB.

Shaun Gregory, CEO, EMG, said: “It’s been a privilege to work for our friends at UEFA and help to deliver yet another successful international football tournament. This is a watershed moment for women in football. The game continues to grow, capturing the interest of supporters and exposure is a key part of that, we all have our part to play. EMG is proud to be involved in the coverage of this tournament and support the growth of women’s sport.”


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.