DPP identifies key success factors for an agile media factory

The media industry’s business network, the DPP, has published its second report in its ​Design for Tomorrow​ ​series. ​Content Preparation: Building the Agile Media Factory ​identifies the key success factors for the design of content preparation operations in an unpredictable media market. The work draws on the insight of around 50 subject matter experts, and was enabled by DPP member companies SDVI and SDI Media.
The content preparation stage of the media supply chain represents all the processes performed from the moment of content receipt to its delivery for distribution or longer term storage. It is the engine room for content providers – and content preparation processes have to be available and adaptable, never mind the circumstances.
“The events of 2020 confirmed just how rapidly consumer demand for content can change,” says DPP CEO and author of the report, ​Mark Harrison​.​ “In the middle of March, as the world went into lockdown, consumption went through the roof – while much production was halted. It was to be the beginning of months of turbulence in the types, volumes and methods of media consumption. Media companies had to turn on a dime.”
Content Preparation: Building the Agile Media Factory​ identifies six key success factors for achieving the resilience and responsiveness now required of a modern media company.
Within those factors is specific guidance on subjects such as:
● The best model for distributed working
● Requirements for developing automation
● How suppliers and customers will build relationships of trust
● The shift towards consumption based models
● The centralisation of assets
“What’s most exciting about this work,” ​says Harrison,​ “is that it refines the thinking of a huge range of senior experts, from both the supplier and end user community. Together they have identified what’s required to build a content preparation operation that is fit for an uncertain future. That’s pretty amazing.”
A DPP webcast​ on 24 September will explore the findings of the report. DPP members can download the report ​here​.
The next report in the ​Design for Tomorrow​ ​series will be ​Libraries and Archives: Managing Media Inventory.


A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.