DPP and Digital Catapult launch AI in Media Challenge

The DPP, the media industry’s business network, has launched the AI in Media Challenge, an exclusive new initiative to enable the next generation of media AI solutions, created in partnership with Digital Catapult, and enabled by DPP members Microsoft and Cognizant.

“We’re excited to be working with our partners Digital Catapult, Microsoft, and Cognizant, on this new initiative to showcase the practical ways that AI and ML can improve media workflows” said Rowan de Pomerai, DPP Head of Delivery and Growth. “The AI in Media Challenge will foster collaboration between content providers and solutions providers, to deliver solutions that really meet the needs of DPP members.”
Research by the DPP has identified that Artificial Intelligence is, in many cases, being developed in silos. It is sometimes a challenge for technology solution providers to develop highly accurate models, due to the lack of accessible high quality training data. Meanwhile content providers often lack the specialist skills to develop AI and Machine Learning solutions.
This has resulted in AI/ML solutions being deployed for mostly generalist use cases, leaving more specialist problems still to be solved, including identification of unusual objects, understanding a wide range of accents and languages, and interpreting the high volume of data generated by these generic models.
In partnering with Digital Catapult, on the AI in Media Challenge the DPP aims to address real life business requirements by running an Open Call to bring together innovative solution providers with content providers that have practical problems to solve.
Jeremy Silver, CEO, Digital Catapult said: “We’re excited to partner with the DPP and to work with some of the biggest global media brands on this project, helping to boost the opportunities for the UK’s vibrant technology community to explore and implement advanced digital technology solutions for the creative industries in imaginative and highly practical ways.”
The Open Call invites solution providers to respond to the challenge of showcasing and developing solutions that address the business requirements of some of the world’s leading content providers.
The DPP and Digital Catapult are seeking startups, scaleups and other innovative technology companies to respond to the Open Call via the Digital Catapult website.
Successful solution providers responding to the Open Call will get the opportunity to pitch their solutions to content providers, and will benefit from support and expert guidance from Digital Catapult, DPP, Microsoft, and Cognizant.
Following this, solution providers and content companies will be encouraged to work together to further develop their solutions, and the most successful will have the opportunity to showcase their achievements at a DPP event later in the year.
For further information or to take part in the AI in Media Challenge visit https://www.digicatapult.org.uk/for-startups/all-open-calls/ai-in-media.

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.