DPP and Digital Catapult launch AI in Media Challenge

The DPP, the media industry’s business network, has launched the AI in Media Challenge, an exclusive new initiative to enable the next generation of media AI solutions, created in partnership with Digital Catapult, and enabled by DPP members Microsoft and Cognizant.

“We’re excited to be working with our partners Digital Catapult, Microsoft, and Cognizant, on this new initiative to showcase the practical ways that AI and ML can improve media workflows” said Rowan de Pomerai, DPP Head of Delivery and Growth. “The AI in Media Challenge will foster collaboration between content providers and solutions providers, to deliver solutions that really meet the needs of DPP members.”
Research by the DPP has identified that Artificial Intelligence is, in many cases, being developed in silos. It is sometimes a challenge for technology solution providers to develop highly accurate models, due to the lack of accessible high quality training data. Meanwhile content providers often lack the specialist skills to develop AI and Machine Learning solutions.
This has resulted in AI/ML solutions being deployed for mostly generalist use cases, leaving more specialist problems still to be solved, including identification of unusual objects, understanding a wide range of accents and languages, and interpreting the high volume of data generated by these generic models.
In partnering with Digital Catapult, on the AI in Media Challenge the DPP aims to address real life business requirements by running an Open Call to bring together innovative solution providers with content providers that have practical problems to solve.
Jeremy Silver, CEO, Digital Catapult said: “We’re excited to partner with the DPP and to work with some of the biggest global media brands on this project, helping to boost the opportunities for the UK’s vibrant technology community to explore and implement advanced digital technology solutions for the creative industries in imaginative and highly practical ways.”
The Open Call invites solution providers to respond to the challenge of showcasing and developing solutions that address the business requirements of some of the world’s leading content providers.
The DPP and Digital Catapult are seeking startups, scaleups and other innovative technology companies to respond to the Open Call via the Digital Catapult website.
Successful solution providers responding to the Open Call will get the opportunity to pitch their solutions to content providers, and will benefit from support and expert guidance from Digital Catapult, DPP, Microsoft, and Cognizant.
Following this, solution providers and content companies will be encouraged to work together to further develop their solutions, and the most successful will have the opportunity to showcase their achievements at a DPP event later in the year.
For further information or to take part in the AI in Media Challenge visit https://www.digicatapult.org.uk/for-startups/all-open-calls/ai-in-media.


A Few Kind Words...

Catherine Watling – Visual Data
Visual Data - Catherine Watling

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP
CVP - Mark Forth

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech
Masstech - Nik Forman

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – disguise
disguise - Tom Rockhill

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show
The Media Production and Technology Show - Charlotte Wheeler

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream
Primestream - Robert Lisman

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com
Clear-Com - Bob Boster

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.

Brian Clark – NEP UK
NEP UK - Brian Clark

They're a nice, easy, straightforward, honest company to deal with.

Jon Finegold – Signiant
Signiant - Jon Finegold

As Signiant’s core market is M&E, Bubble has proven to be the perfect agency for us. They understand our market and are well-connected with the key influencers, publications and events in the industry. Day-to-day they are always on top of every detail and are a joy to work with. They are, after all, Bubbles.

Kimberley Zajicek – PHABRIX
PHABRIX - Kimberley Zajicek

The Bubbles are highly knowledgeable, reliable and have become an integral part of our team. Their winning combination of industry passion and communications expertise has generated a significant increase in our media presence, both in print and online.