disguise vx 4 Media Servers Play Key Role in Toyota Booth at The Tokyo Motor Show 2019

The 46th biennial Tokyo Motor Show drew 1.3 million visitors in October unveiling many new vehicles and concept cars to eager crowds. The Toyota booth engaged guests with a giant LED canvas, interactive elements and live-gaming racing with help from disguise vx 4 media servers supplied by Hibino, a disguise Rental Partner.

“The booth’s main display was a seamless 77.4 meters long and 24,768 pixels wide LED wall” says Emu Hino, Technical Director. “The Future City CG on the main display, which served as the background for the entire booth, was immersive and exciting. The experience of being surrounded by it and interacting with various content in the booth was very special for visitors.”

Hino explains that, “the pixel width of the display was never shown before, and 6x 4K outputs for perfect pixel management and synchronisation was required. Instead of the conventional 8-bit 256 colours we also needed 10-bit 1,024 colours. So, this was a project where there was no compromise in terms of scale and image quality.”

The disguise vx 4 media servers and r16 software were chosen for their NotchLC integration and 10-bit pipeline.

“disguise is a leader in the industry and the vx 4 played a central role in seamlessly delivering on the quality required by the motor show” said Hino.

Hibino began testing the unprecedented display several months prior to the motor show and received a lot of support from disguise during that time in the form of remote sessions and people on the ground in Tokyo.

“Without disguise’s support in terms of people and technology I don’t think the project would have been a success” said Hino.

Three vx 4 units not only drove the main display but also other LED screens scattered through the booth for a total of 8x 4K outputs.

“The entire booth was surrounded by LED displays, and disguise operated the show for 10 hours a day for two weeks without incident,” Hino stated. “As the person in charge of the system, I can say it was a very big achievement!”

This project was the first time Tomoya Ohashi, Technical Operator, used disguise, “I was very surprised to be able to manage multiple servers and huge pixels from a single GUI. We were able to flexibly respond to changes on site and complex requests with intuitive operation, and we were able to enjoy the operation.”

Equipment
vx 4

Credits
Project Manager
Mr. Fumio Hagiwara

Technical Director
Mr. Emu Hino

Technical Operator
Mr. Tomoya Ohashi

LED Tech
Mr. Masahiro Miura

Booth Design
Nomura Co., Ltd.

SCROLL POSTS

A Few Kind Words...

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.