Disguise To Showcase Award-Winning Broadcast, Live Production And ESports Solutions At IBC2019

disguise will present their solutions that allow creatives to imagine, create and deliver spectacular live visual experiences at IBC 2019.

disguise will present their solutions that allow creatives to imagine, create and deliver spectacular live visual experiences at IBC 2019. disguise will showcase their award-winning range of software and hardware, designed to suit the needs of three key markets: TV and Broadcast including its use in the ITV Sport Studio London; Live Productions such as the Eurovision Song Contest 2019; and eSports productions such as PUBG Global Invitational 2018.

In Hall 8 at booth 8.B26, disguise will be showing how the disguise platform is being utilised within TV studio environments, including powering video mapping and in-vision screens. Demo’s will show how the disguise software can deliver ground-breaking and flexible studios that captivate audiences, with the innovative workflow providing 3D simulation, collaborative sequencing and video content playback. This allows for designers and technical teams to collaborate to achieve the best results possible.

Alongside their Certified Solution Provider White Light on booth 8.B15, disguise will also be showing their latest technology developments in Augmented Reality and Mixed Reality workflows for virtual studios on the White Light SmartStage. Demonstrations will explain how the convergence of camera tracking, real-time rendering and LED with ultra-fine pixel pitches can be used to create flexible, and fully immersive production environments, that have already been put to use in projects such as the ground-breaking mixed reality studio set for ITV Sports coverage of the FIFA World Cup 2018 in Russia.

disguise will also be showing how their solutions bring a unique offering to production teams in eSports, having recently been heavily involved in live tournaments and studio installs around the world including PUBG Global Invitational, FACEIT Major 2018, and Gfinity Studio installs in the UK and Australia. The company will show how the disguise platform is being used to create engaging experiences for both online and live audiences by combining their real-time 3D visualisation-based software with high performance and robust hardware, letting users can make use of content that responds to gameplay and integrates seamlessly with other systems.

Building on its ‘live production’ heritage, disguise continues to provide solutions that are the backbone of almost all types of large scale production including: some of the largest concert tours for artists including U2 and Beyonce, live events including Glastonbury Festival, theatre productions such as Frozen and Harry Potter, sporting events such as the Pakistan Super League Opening Ceremony, and projection in Little Caesars Arena, and most recently films such as Solo: A Star Wars Story. Demonstrations will show how the disguise platform has been used in the broadcast of recent live events such as the Eurovision Song Contest 2019, where the pre-visualisation features virtually mapped and sequenced each camera shot and path to the directors’ requirements.

In addition to demos of the powerful disguise 3D visualiser, visitors to the disguise booth will also have the opportunity to see disguise’s powerful hardware solutions designed to meet the ever-increasing creative demands and technological advances across live production and broadcast. On show will be the award-winning vx 4 server, optimised to play up to four times uncompressed 4K60, as well as the capability of playing lossless 10-bit video; and the latest gx 2c media server which features even more GPU processing power, more capture and storage, as well as 10-bit and HDR support.

Tom Rockhill, Chief Sales Officer, said: “Having built our foundation in the live entertainment industry, at disguise we continue to strive to develop revolutionary technology that will help tackle the demanding challenges of the broadcast environment to help create more compelling TV content and viewer experiences.”

Visit disguise at IBC2019 on Booth 8.B26

For more information about disguise visit www.disguise.one


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.