disguise Brings Next-Generation Broadcast Graphics to IBC

Exclusive Demos at disguise Booth 2.A35; First Look at New Polygon Labs Products

LONDON – August 25, 2022 – disguise, an Emmy-award-winning pioneer in extended reality (xR) technology, is giving showgoers a sneak peek into the future of visual storytelling at this year’s IBC Show. The disguise booth features a full 12 x 3 meter LED extended reality (xR) stage powered by disguise rx II real-time rendering nodes and vx 2 media playback servers, complete with the latest release of Polygon Labs’ Porta software, the ultimate production controller for Unreal Engine graphics.

The stage will enable visitors to get hands-on with creating real-time UHD content using the same innovative tools as Netflix, Amazon Prime, and ITV. It will also feature LED technology from ROE Visual, Ncam real-time camera tracking, and Canon digital camera equipment.

Visitors will have the chance to be the first to witness the latest developments from disguise and Polygon Labs since the acquisition was announced earlier this year. Bound by their joint mission to enable broadcasters to elevate their audience engagement through immersive visual storytelling, disguise and Polygon Labs will showcase new solutions for creating and managing real-time broadcast graphics.

“Our vision is to make it as easy as possible for broadcasters to turn their traditional sets into immersive virtual environments that are guaranteed to attract viewers,” says Grigory Mindlin, General Manager for Broadcast at disguise. “This year, we want to use IBC to showcase some amazing new developments we’ve made since acquiring Polygon Labs at the beginning of 2022, including how Polygon Porta’s cloud-based platform can help you control your entire studio from the lights to the tracking, LED walls and media playout, all in one place.” 

Throughout the show, disguise technical experts will also be hosting regular talks on the xR stage, demonstrating its groundbreaking capabilities in virtual production for broadcast. These talks will explore topics such as:

  • Creating data-driven and augmented reality graphics that presenters can see and even interact with – all in real-time.
  • How to build Extended Reality environments that can turn traditional studios into expansive virtual environments, with no post production or green screens required.
  • The benefits of managing an entire studio while working collaboratively in the cloud using the Polygon Porta software, which can automatically match studio lighting conditions to graphics, managing tracking, and more.
  • How to distribute live, synchronous content of any type to any screen and at any resolution using disguise’s cluster rendering technology.

The stage will also host a session with guest speaker Michael McKenna, CEO and Co-Founder of global virtual production studio Final Pixel, who will be exploring the rise of the virtual art department. During this session, attendees will learn about Final Pixel’s approach to creating real-time virtual production content for the likes of Netflix, Discovery, and Channel 4, and their new partnership with Hogarth, the WPP global creative content production company. The session will also explore how the Final Pixel Academy is inspiring the next generation of talent to support this, including teaching 500 students aged 11-18 how to build their first metahuman.

Come see the disguise booth at stand 2.A35 in Hall 2 and book a meeting to see xR in action. disguise technology will also be powering a number of other booths on the show floor, including partners ROE Visual, as well as Infiled and Videndum. 

SCROLL POSTS

A Few Kind Words...

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.