disguise becomes official partner for Illuminarium Experiences, redefining immersive entertainment

disguise has been selected among the best-in-class technology partners for Illuminarium Experiences, a first-of-its-kind immersive entertainment initiative transporting you to the wildest corners of the world, from one location. The first venue opening on 1st July 2021 in Atlanta will take visitors around the African Safari on a multi-sensory journey brought to life with the help of cutting-edge technology, including the latest disguise hardware.

Illuminarium’s immersive venues will transport millions to places they can only dream of by placing them “inside” another world with techniques used in traditional motion picture production and virtual reality. Visitors can experience real-world, filmed content (like a safari) and authentic, re-created worlds in an immersive environment.

Illuminarium has chosen disguise to provide unparalleled media playback systems and video server technology – pushing breathtaking 4K content on one of the largest LED canvases in the world.

20 disguise vx 4 media servers and 12 rx rendering nodes will power real-time generated cinematic scenes at a 240-degree native field of view (versus the average 210-degree human field of view), surrounding visitors in a sensory space of sight, sound and scale unlike any other.

Created by CEO and entrepreneur Alan Greenberg, Radical Media and Rockwell Group, and operated by Legends, Illuminarium’s debuting venue in Atlanta welcomes visitors to WILD: A Safari Experience, showcasing the beauty and splendor of Africa’s most exotic animals in their natural habitats.

The Atlanta venue will form part of a series of venues, or, rather, Illuminariums. All are reprogrammable, immersive theatres that provide access to the most amazing, but typically out-of-reach, places, people and experiences to make our planet a more inspired, more empathetic and more connected place.

“Illuminarium are completely reinventing the game in immersive real-time entertainment and we are truly honoured to play a part in it. Our vx and rx machines have been engineered to power photorealistic real-time graphics of the highest quality on the largest canvases and our partnership with Illuminarium can perfectly show off these capabilities. We cannot wait to see them take the world by storm!” says Tom Rockhill, disguise Chief Commercial Officer.

Following Atlanta, Illuminarium will open in Las Vegas at AREA 15 in January 2022 followed by Miami, at Mana in the Wynwood Arts District, in fall 2022. Other North American locations under consideration are New York City, Chicago, Toronto, Montreal, Los Angeles and Austin.

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Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

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We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

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I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

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Mark Forth – CVP

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Nik Forman – Masstech

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Tom Rockhill – Disguise

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