disguise and ROE Visual partner to advance extended reality and virtual production

disguise has announced that it has solidified and expanded upon its partnership with ROE Visual, the leading global LED display manufacturer, with both companies’ using their award-winning technologies to expand extended reality (xR) showrooms and virtual production studios around the world.

13 September 2021 – In 2020, disguise launched its award-winning xR workflow that allows creative and technical teams to render photorealistic graphics content from engines like Unreal Engine on LED surfaces developed by companies like ROE Visual. With the help of camera tracking technology, these graphics can then be displayed in-camera as real-time, 3D, photorealistic environments that immerse actors, artists, presenters as well as the audience watching in a whole new world. This technology from disguise and ROE Visual has many use cases, with the most common being in TV broadcasts, films, fixed installations, corporate and entertainment events.

disguise technology powers more than 300 xR stages in over 45 countries with many powered by ROE Visual LED. Both ROE Visual and disguise workflows have featured as an integral part of hundreds of immersive and real-time productions around the world including TV Azteca’s coverage of the 2020 Tokyo Olympic Games, Billie Eilish’s ‘Where Do We Go’ live streamed  concert, the 2020 League of Legends World Championship esports event, Nissan’s ‘Thrill’ commercial, Walmart’s 2021 YBM and ICM virtual events, Kaskade’s hybrid concert in Fortnite and Rocket League, and Katy Perry’s iconic performance at the 2020 American Idol finale – a performance widely acknowledged as the first major live broadcast to use extended reality. 

With both companies’ trusted reputation for groundbreaking technology that power some of the greatest productions, the newly-announced partnership aims to further enhance the development of game-changing technology to equip the virtual production studios of the future. 

The partnership will see ROE Visual LED solutions powering the expansion of disguise offices around the world with immediate effect, including disguise xR stages and innovation ‘hubs’ launching in Beijing, Seoul, New Zealand and Hong Kong towards the end of this year. In addition, disguise will employ its xR workflow, including vx media servers and the rx range of render nodes, to run ROE Visual showrooms in the Netherlands, the US and Japan – with the project kicking off in the last few months of 2021.

Through this joint collaboration and partnership, both companies will leverage each other’s technical knowledge, innovations and customer feedback to refine and guide their respective product roadmaps to ensure customers have the highest quality technology. 

The partnership is a reflection and extension on disguise and ROE Visual’s long-standing relationship dating back to 2017 when disguise began its research and development into xR workflows. Since then, disguise’s xR stages in its London and Los Angeles offices have used ROE Visual LED volumes exclusively. 

Both companies share a customer-centric, service-orientated approach. The extensive user groups from both ROE Visual and disguise will feed valuable customer insight into creating the next generation of virtual production technology.

“disguise and ROE Visual’s shared history and commitment to producing cutting-edge technology that empowers users to bring unforgettable experiences to life means that this partnership will further expand the global reach of extended reality and virtual production studios,” says Fernando Kufer, CEO of disguise. “With new studios opening across the world offering the latest and greatest technology from both companies, it will be exciting to see what the disguise-ROE Visual partnership will bring to the worldwide creative community and our virtual production, broadcast, corporate and education customers.”

“We’re pleased to be working in close cooperation with the disguise team. disguise and ROE Visual engaging in this partnership is beneficial to both companies and, more importantly, for our global user community. We believe the partnership will help to develop virtual production technology and bring it to a higher level.” states Grace Kuo, Sales Director for ROE Visual.

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