disguise and ROE Visual partner to advance extended reality and virtual production

disguise has announced that it has solidified and expanded upon its partnership with ROE Visual, the leading global LED display manufacturer, with both companies’ using their award-winning technologies to expand extended reality (xR) showrooms and virtual production studios around the world.

13 September 2021 – In 2020, disguise launched its award-winning xR workflow that allows creative and technical teams to render photorealistic graphics content from engines like Unreal Engine on LED surfaces developed by companies like ROE Visual. With the help of camera tracking technology, these graphics can then be displayed in-camera as real-time, 3D, photorealistic environments that immerse actors, artists, presenters as well as the audience watching in a whole new world. This technology from disguise and ROE Visual has many use cases, with the most common being in TV broadcasts, films, fixed installations, corporate and entertainment events.

disguise technology powers more than 300 xR stages in over 45 countries with many powered by ROE Visual LED. Both ROE Visual and disguise workflows have featured as an integral part of hundreds of immersive and real-time productions around the world including TV Azteca’s coverage of the 2020 Tokyo Olympic Games, Billie Eilish’s ‘Where Do We Go’ live streamed  concert, the 2020 League of Legends World Championship esports event, Nissan’s ‘Thrill’ commercial, Walmart’s 2021 YBM and ICM virtual events, Kaskade’s hybrid concert in Fortnite and Rocket League, and Katy Perry’s iconic performance at the 2020 American Idol finale – a performance widely acknowledged as the first major live broadcast to use extended reality. 

With both companies’ trusted reputation for groundbreaking technology that power some of the greatest productions, the newly-announced partnership aims to further enhance the development of game-changing technology to equip the virtual production studios of the future. 

The partnership will see ROE Visual LED solutions powering the expansion of disguise offices around the world with immediate effect, including disguise xR stages and innovation ‘hubs’ launching in Beijing, Seoul, New Zealand and Hong Kong towards the end of this year. In addition, disguise will employ its xR workflow, including vx media servers and the rx range of render nodes, to run ROE Visual showrooms in the Netherlands, the US and Japan – with the project kicking off in the last few months of 2021.

Through this joint collaboration and partnership, both companies will leverage each other’s technical knowledge, innovations and customer feedback to refine and guide their respective product roadmaps to ensure customers have the highest quality technology. 

The partnership is a reflection and extension on disguise and ROE Visual’s long-standing relationship dating back to 2017 when disguise began its research and development into xR workflows. Since then, disguise’s xR stages in its London and Los Angeles offices have used ROE Visual LED volumes exclusively. 

Both companies share a customer-centric, service-orientated approach. The extensive user groups from both ROE Visual and disguise will feed valuable customer insight into creating the next generation of virtual production technology.

“disguise and ROE Visual’s shared history and commitment to producing cutting-edge technology that empowers users to bring unforgettable experiences to life means that this partnership will further expand the global reach of extended reality and virtual production studios,” says Fernando Kufer, CEO of disguise. “With new studios opening across the world offering the latest and greatest technology from both companies, it will be exciting to see what the disguise-ROE Visual partnership will bring to the worldwide creative community and our virtual production, broadcast, corporate and education customers.”

“We’re pleased to be working in close cooperation with the disguise team. disguise and ROE Visual engaging in this partnership is beneficial to both companies and, more importantly, for our global user community. We believe the partnership will help to develop virtual production technology and bring it to a higher level.” states Grace Kuo, Sales Director for ROE Visual.

Discover the disguise xR solution.

Access our press kit

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.