disguise acquires creative studio Meptik to accelerate global delivery of world-class immersive productions

LONDON – July 12, 2022 – disguise, the market leader in extended reality (xR) technology, has acquired Atlanta-based immersive entertainment specialists Meptik, to empower the global deployment of trailblazing immersive productions, studios and installations delivered by Meptik and powered by disguise.

While both companies will continue to operate as separate entities, disguise will be leveraging Meptik’s expertise to expand its global reach, helping creatives build the next generation of extended reality and metaverse experiences. Meptik’s teams will work with disguise to workshop new solutions, create product roadmaps, and drive new standards in entertainment technology.

Meptik specialises in creating dynamic virtual worlds that blow audiences away—and keeps them coming back. Their clients range from film studios to lifestyle brands, Fortune 500s, musical artists, and more.

Combining creative chops with technical skills, Meptik is always working behind the scenes to define what’s next for Extended Reality (xR), Augmented Reality (AR), Mixed Reality (MR), and Virtual Production (VP). Led by Sarah Linebaugh and Nick Rivero, their team of experts deliver groundbreaking projects for filmmakers and broadcasters as well as remarkable corporate and immersive installations.

xR technology unleashes storytelling potential by delivering photorealistic, three-dimensional, real-time graphics that immerse performers and audiences alike in a virtual world visible on set and in-camera.

disguise’s market-leading extended reality (xR) workflow has, in the past two years alone, enabled over 600 xR productions in over 50 countries, powering live entertainment productions for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon, and live broadcast programmes from Eurosport, MTV and ITV.

With new disguise locations opening up around the world and a software interface available in multiple languages, disguise is accelerating the democratisation of its xR workflow to meet the expanding appetite for xR, Virtual Production and Virtual Studios.

As a rapidly growing global player in the Events, Media and Entertainment space, disguise is well placed to support a similar growth trajectory for Meptik, bringing their creative and technical expertise to all. Customers can expect a Meptik team with the latest technology in their back pocket, and an ever-growing global team of experts to support them on their creative journey.

Meptik will also use its unique combination of creative and technical expertise, to aid disguise in its mission to empower game-changing virtual experiences – at the intersection of physical and virtual worlds.

“We have always prided ourselves on our ability to service both sides of the xR equation – the creative and the technical – and we love creating dynamic virtual worlds that blow audiences away,” says Nick Rivero, Co-Founder of Meptik. “Joining forces with disguise will enhance our ability to continue to serve our clients from start to finish while maintaining our down-to-earth spirit.”

“Meptik has been a trusted partner of disguise for many years, growing to excel at bringing out the very best capability for disguise solutions. Given that we have both been, in the past two years, bringing extended reality and immersive entertainment to the world, this acquisition would expand on these efforts and lead the next era for extended reality and metaverse experiences,” says disguise CEO Fernando Kufer.

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.