Covatic’s A-Type product for connected advertising will launch globally at the 2022 NAB Show

A-Type offers accurate audience insights without exposing personal data from users

Las Vegas, USA – 6th April 2022 – Covatic, the UK-based provider of ID-less and privacy-first technology for broadcasters, has announced that it will launch its cutting-edge A-Type product globally at the 2022 NAB Show in Las Vegas, from April 23rd to April 27th.

A-Type is a private-by-design solution for cross-platform connected advertising and marketing that offers broadcasters 100% addressability and detailed, reliable audience segmentation, without tracking users.

The solution is future-proofed, simple, transparent, resilient to fraud and sustainable. It doesn’t require users to log in and it doesn’t record cookies, IDs or any other kind of personal data, making it GDPR, CCPA and Apple ATT safe.

With expected revenue of U$1 trillion by the end of 2029, according to Ark Invest, the digital advertising industry is facing an increasingly stringent regulatory environment that is forcing it to adapt and change.  A-Type addresses this challenge, empowering the publishing and media industry to deliver personalized digital services that respect and protect personal privacy.

A-Type solves the challenges of an advertising ecosystem in which user privacy is presented as a big concern. We are thrilled to launch this product to a global audience at one of the most important trade shows in the world. We will introduce all the advantages that A-Type offers to both advertisers and consumers”, said Nick Pinks, CEO at Covatic.

Using Covatic’s on-device approach to allocate groups of users into both standard and bespoke segments, advertisers can be reassured that audience insights aren’t misattributed, while consumers can trust their information won’t be bought, sold and shared over the internet.

Members of the press can request individual press appointments with Covatic’s spokespersons at stand N1732 or using the contact details at the bottom.


A Few Kind Words...

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.

Bob Boster – Clear-Com

One thing that really sets them apart is the depth of their relationships with the editors and the community that serves our space.