Cooke Optics highlights new lenses at BSC Expo in London

Experience Cooke lenses in a creative and relaxed industry environment

Leicester, UK – 16 February 2023 – Cooke Optics today announced it will be attending BSC (British Society of Cinematographers) Expo to showcase the new Varotal/i FF 19-40mm wide zoom lens and connect with cinematographers, industry friends and colleagues.

Cooke will be on stand 258 at the film and TV production show. This is where you can meet Carey Duffy, Director of Product Experiences at Cooke, who can talk you through Cooke’s top-of-the-line range of lenses; and get hands-on experience of the Varotal/i FF 19-40mm, a new lens which completes the Varotal/i series, alongside the 30-95mm medium and 85-215mm long zooms.

The Varotal/i FF zoom series delivers the Cooke Look™, enabling cinematographers to preserve their creative intent through seamlessly intercutting between Cooke S8/i FF and S7/i FF prime series; delivering continuity of flattering skin tone and dimensionality with minimal breathing.

Cooke will also exhibit S8/i FF, their flagship T1.4 primes series developed to produce organic character on digital sensors. The S8/i lenses deliver sharp resolving imagery whilst providing a beautiful bokeh and dimensionality through their all-spherical design in a compact ergonomic body. In addition, Cooke will have a selection of lenses from Panchro/i Classic, Macro/i and Anamorphic/i series available to view on request.

The BSC EXPO is now a recognised fixture in the industry calendar. Held at Battersea Evolution in South London, it is a great opportunity to test all of the latest equipment and technologies in an informal industry environment. Alongside exhibitors and the latest kit, the BSC Expo also hosts two full days of presentations and panel discussions including the popular BSC Panel discussions, all within the onsite seminar theatre.

For more information about Cooke Optics and its range of premium lenses please visit

About Cooke Optics, LTD

Cooke is a storied name in both cinematographic and ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Cooke was honoured with a 2013 Academy Award® of Merit (an Oscar® statuette) for its continuing innovation in the design, development and manufacture of motion picture camera lenses.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.