Cooke adds to Full Frame family with two Varotal/i FF zoom lenses and Panchro/i Classic FF range

New zooms enable a complete suite of Cooke full frame spherical lenses, while Panchro/i Classic FF line fulfills demand for full frame classic look

Leicester, UK – 10 November 2021 – Cooke Optics has announced the launch of two exciting additions to its expanding range of Full Frame lenses. Two new Varotal/i FF zoom lenses bring leading-edge modern design and materials to this historic line of zoom lenses that were first seen in 1971, while the extensive Panchro/i Classic FF range offers the beloved vintage Speed Panchro look for full frame sensors.

The Varotal/i T2.9 zoom lenses cover all full frame sensors and are matched in resolution, colour and fall-off to the Cooke S7/i range, thus providing a complete suite of Cooke full frame spherical lenses. The focal lengths of the zoom lenses are 30-95mm and 85-215mm respectively. The mounts can be chosen as either PL or LPL at time of order.

Tim Pugh, CEO of Cooke Optics said, “Fifty years after the launch of the first Varotal lenses, we are proud to bring these new Varotal zooms to our customers. They are now able to choose an entire colour-matched Cooke line, complete with the Cooke LookÔ, for their full frame productions.”

Like all modern Cooke lenses, the Varotal/i zoom lenses include /i Technology to record invaluable lens data, and are optimised to capture the warmth, texture and beautiful skin tones which are the hallmarks of the famed Cooke Look. The lenses are designed for all shooting applications, including handheld and Steadicam, providing comfortable balance ratio with the latest digital cinema cameras.

The Panchro/i Classic FF range offers full frame film makers the ability to capture the classic Panchro Look, as well as the Cooke Look, in their full frame productions. The focal lengths 18mm, 21mm, 27mm, 32mm, 35mm, 40mm, and 50mm have been specially redesigned to fill full frame image circles. The 65mm MACRO, 75mm, 100mm, 135mm and 152mm in the standard Panchro/i Classic range were already capable of filling a full frame image circle, so no optical or mechanical alterations have been made for these focal lengths. Additional FF scale covers are available for 65mm MACRO upwards if required to harmonise rental fleets.

The optics are designed to give maximum performance at full aperture with superior control of flare, distortion and spherical aberration. Cooke’s Academy Award® winning cam-style focus movement coupled with the added benefit of a large lens barrel diameter, allows for an increased number of focus markings, particularly at close focus. Every focus mark is individually calibrated and engraved on both sides of the focus barrel.

Like the standard Panchro/i Classic prime lenses, the FF lenses are colour balanced, colour matched and compatible with all Cooke lenses. They also feature /i Technology.

The Varotal/i FF zoom lenses and the Panchro/i Classic FF range are available for pre-order now and can be seen at Camerimage on November 13-20, 2021.

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.