Content creation has been changed forever by the events of 2020, says new DPP report

The media industry’s business network, the DPP, has published the latest report in its Design for Tomorrow series – and it makes essential reading for production companies and their suppliers. Content Creation: Producing Ingenuity explores how the events of 2020 have impacted the world of production, and how companies will now need to set up for success in the future.

The report was the product of a series of workshops with 60 experts, drawn from the production community and its suppliers. The work was enabled by DPP member companies Wildmoka, 01T, Dalet, Dropbox and Tinkerlist.

“When the world went into lockdown in mid March 2020 it was deeply traumatic for the production community,” says DPP CEO and author of the report, Mark Harrison. “Many companies had to stop overnight; move to remote working; and rethink how they worked. But that resilience and ingenuity has also meant they’re better set up for a future that will continue to be uncertain.”

Content Creation: Producing Ingenuity captures many of the unique characteristics of production that make it the highest risk part of the media supply chain. The report explores how those risks materialised in 2020, and how the experience changed the way successful production companies – and their suppliers – will design their business models for the future.

Among the themes explored by the report are:

● Effectiveness for a compact, adaptable and technically empowered core team
● The shift to a consumption based, data-rich business model
● How to define the purpose and usability of workplace tools
● The effective enablement of remote and location based creative teams
● How supplier relationships will evolve to combine partnership and flexibility

“2020 may come to be remembered as the year when production became truly connected,” says Harrison. “Moments of upheaval always bring a resurgence of creative energy – so expect producers to now push new ways of working to the limits.”

A special webcast on 15 October will explore these themes in more detail, featuring experts from the production and supplier community.

Content Creation: Producing Ingenuity is available for DPP members to download from the DPP website, alongside the first three reports in the Design for Tomorrow series.

The next report in the series looks at Distribution, and will be published later in October. The final Design for Tomorrow report, due in November, will focus on Commercial Relationships.


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