CONNECT to the World & Experience The Future of Production with ATOMOS at IBC2022

Melbourne, Australia – September 2nd 2022 – The ATOMOS team is excited to be returning to Amsterdam and looking forward to meeting attendees at IBC2022 9th-12th September (Booth 11.D25). Recent tradeshow experiences have reconfirmed how important it is to engage with customers and partners in person, how valuable hands-on demonstrations of the latest technologies are, and how vital it is to remain an active member of the community. At this year’s show ATOMOS will focus on the new, award winning, CONNECT range of devices; ATOMOS Cloud Studio services, including ATOMOS Capture to Cloud and ATOMOS Stream; and will be making a further announcement on 8th September about some exciting upcoming releases.

2022 is already proving to be a landmark year in the history of the company. Alongside a new category of devices, the introduction of a new cloud strategy, and new partnerships, ATOMOS recently confirmed the appointment of Trevor Elbourne as the new CEO. Trevor is looking forward to leading the company into this new era and renewing the commitment that ATOMOS will continue to create the most innovative technologies for digital filmmakers and video content producers to transform the future of production. Camera to Cloud
Since its launch in early 2021, C2C has been used by over four thousand productions to share footage directly from the set with remote team members. Conventional workflows require a significant amount of media movement, which must be proactively managed to ensure footage is tracked, securely backed up, and delivered to all the right locations. The entire process is risky, costly, time-consuming, and ultimately a considerable burden to production teams. The C2C workflow skips a number of these steps and provides a direct path for production to send media directly to the post-production teams. Media is transferred from C2C certified devices wherever you are over standard network connections to the cloud, for viewing, approval, and editing.

SHOGUN CONNECT and ATOMOS CONNECT for NINJA V and NINJA V+ include support for C2C workflows. This means an unprecedented number of digital cinema, mirrorless, and DSLR cameras can now

deliver media directly from production to post. With ATOMOS and C2C every filmmaker, broadcaster, and content producer has the opportunity to accelerate their workflow, collaborate in real-time, and support remote team members, no matter the location, budget, or camera.

After the successful launch of SHOGUN CONNECT and ATOMOS CONNECT for NINJA V and NINJA V+, the latest addition to CONNECT product range is ZATO CONNECT, a brand-new device which provides support for HDMI and USB UVC sources. Today ZATO CONNECT can be used to switch between two sources, overlay graphics, record the edited program, as well as stream to platforms including Facebook Live, Twitch, YouTube and custom RTMP destinations, with a software update v10.02.00 coming very soon. ATOMOS is listening to customer feedback and studying the market to make sure that each product fulfills specific requirements and does so in ways that inspire creativity. ZATO CONNECT is no exception to this rule and a future software update to be shown at IBC will add built-in picture-in-picture (PiP) in combination with graphical overlays support.

Complete Workflows
As ATOMOS expands the functionality of the product range and adds services to ATOMOS Cloud Studio new creative opportunities and workflows emerge. For example, ZATO CONNECT is a great device that addresses a gap in the existing market for an affordable streaming device, but another side is revealed when it’s used in conjunction with NINJA CAST. Together the devices form a complete solution for switching and streaming multi-camera productions. The NINJA CAST supports up to 4 HDMI sources and offers both touchscreen and physical buttons. The output of the NINJA CAST can be formatted and streamed by ZATO CONNECT without the need for an ancillary computer or specialist software.


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.