Bubble at ISE 2025
Barcelona | Feb 4-7 2025
ISE 2025 is just around the corner, and Bubble Agency is thrilled to be heading back to Barcelona for the world’s premier AV and systems integration exhibition.
As experts in the AV industry, we are always excited to connect with forward-thinking brands in this space who are eager to share their story and technology using PR and marketing as one of their key vehicles to do it. We also look forward to meeting and supporting our trusted clients attending the show!
Meet the team attending ISE 2025.
Sadie Groom
CEO
United Kingdom
Sadie founded Bubble in 1999 and is still very much the driving force. Sadie not only looks after the business side of Bubble and client strategy but also heavily promotes the role of women in the industries she works in. In 2017 she founded Rise, which is a global group offering mentoring, training and awards across all job roles, plus an Academy for children and university students. In 2022, Sadie became Co-Chair of the AVIXA Women’s Council in the UK, supporting women in the AV sector. Sadie is also on the board of the DPP and Buckinghamshire New University. Sadie is a keen traveller for business and pleasure and would like to spend more time on the golf course.
Bubbly, golf, beach, jigsaw puzzles, determination, theology degree, white wine, Lipstick Jungle, rare, thoughtful, chicken pies, Oxford United, lists, karaoke, ambitious, West Wing, Ken Follet, Deacon Blue, business class, family.
Kelli Neve-Read
Account Director
United Kingdom
Kelli is a passionate, highly focused results-driven PR professional with media relations and events experience across broadcast, media and entertainment technology and ProAV industries, and thrives on building and nurturing strong relationships with clients, industry media and analysts. Having spent 10 years at IBC, the world’s most influential media and entertainment show, Kelli was Head of Exhibitions and then Head of Events for the past three years. Prior to that she held various senior event operations positions at organisations including Informa Telecoms and Media. She has worked with many clients throughout her career giving her extensive experience proving strong leadership and the ability to successfully manage relationships, as well as produce high-quality results for clients. Kelli (and her laugh) is well-known in the industry and she brings with her a wealth of experience, passion and enthusiasm to Bubble, her clients and our press and industry communities.
Dayna McCallum
Commercial Director
United States
With over twenty-odd years of experience and relationships in the entertainment technology and post production industries, Dayna leads the Bubble’s business development outreach. Having spent nearly eight years in the role of Publisher of postPerspective Magazine, she brings a unique “perspective” to our team. Dayna started her career as a “facility gal” in post and audio post houses. She also served as Global VP of Marketing & Communications for Ascent Media’s Creative Services Group, overseeing all marketing strategy and public relations outreach for the industry’s largest collective of creative post companies, including Company 3, Encore, Encore VFX and Todd-Soundelux.
Exploring new places, traveling to favourite destinations, broadway, mysteries, musicals, The Hollywood Bowl, cooking, dining, (watching) tennis, cheering on the NY Mets.
Reanna Griffith
Junior Account Manager
United Kingdom
Reanna brings a wide range of tech PR experience to Bubble Agency, including video surveillance, cybersecurity, fintech, private wireless, semiconductors and centralised board management platforms. Her client experience includes Nokia, Axis Communications and STMicroelectronics who she supported with media relations and trade show outreach at MWC and Hannover Messe, amongst others. Reanna’s personal technology obsession is anything Nintendo-related, from the original Gameboy, to DS’s, the Wii, the Switch and whatever console they release next.
Garage and alternative hip-hop music, climbing, cycling, badminton, adventure parks, rum and Coke, drag shows, audiobooks, horrors or psycho-thrillers, travelling.
Charlotte Drinkall
Account Executive
United Kingdom
Hi, I’m Charlotte, I have a diverse background starting with my undergraduate degree in Chemistry followed by my master’s degree in Organised Crime and Global Security and two years working for the Home Office. Although my background isn’t in PR, I am excited to start my Journey with Bubble and bring in my unique set of skills to add to the team’s ongoing excellent work. Outside of work I enjoy going to the gym, reading, going to concerts, trying new cuisines and pub quizzes.
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