Brazilian broadcaster implements centralcasting with Pebble

Pebble Automation, Pebble Integrated Channel and Pebble Remote integrate to form centralized bespoke channel playout solution 

Weybridge, Surrey, UK –  July 20th 2022: Pebble, the leading automation, content management, and integrated channel specialist, has today announced that Brazilian broadcaster TV Anhanguera has modernised and streamlined its operations with Pebble technology. The broadcaster selected a solution comprising Pebble Automation, Pebble Integrated Channel and Pebble Remote to orchestrate Master Control of its pioneering centralcasting architecture.

TV Anhanguera, headquartered in Goiânia, the capital of Brazilian state Goiás, is part of LATAM media group Jaime Câmara Group. It operates 11 TV channels all affiliated with TV Globo, the region’s largest free-to-air television network. Faced with the end of life of its legacy servers, TV Anhanguera charged local systems integrator Videodata with finding and supplying a solution to automate the customized playout of multiple individual stations from its central facility. 

“The renewal of our master control infrastructure was part of a wider plan to improve operations and optimize costs across the organization,” explained Luis Duarte, Chief Technology Officer, TV Anhanguera. “With the support of Videodata we chose to deploy a Pebble solution because they were able to deliver on a number of our key criteria. We wanted to implement centralcast playout from one facility while keeping each channel distinct for our audiences. We needed the flexibility to do this along with the ease of user operation and of course, it had to be highly redundant. Pebble ticked all of these boxes and more.”

The Pebble Automation platform’s distributed architecture enables TV Anhanguera to flex and adapt resources and content and is built around a powerful centralised ingest, content management and multi-channel solution. The software-defined Pebble Integrated Channel offers unmatched signal processing capabilities and all the functionality required for customizing channels with multiple content formats, complex graphics, and live inserts. The powerful Pebble Remote tool enables TV Anhanguera operators to securely monitor, manage and control their channels from inside or outside the normal transmission environment. 

Integrated by Videodata with locally supported off-the-shelf hardware in a highly reliable and extremely cost-efficient mirrored environment, the solution provides dependable and secure redundancy. The main playlist is fully mirrored and the seven main channels are protected by three backup channels.

“We’re delighted that we successfully commissioned and installed another innovative suite of Pebble solutions for a yet another broadcaster in Brazil” said Videodata CEO Rosalvo Carvalho.

“Pebble and Videodata’s extensive experience and expertise combined gives the confidence to broadcasters in the region that we can deliver future-ready systems that streamline workflows, offering unparalleled flexibility, with a far more sophisticated toolset.”

David Kicks, VP of Sales for The Americas at Pebble commented, “We are proud that broadcasters like TV Anhanguera entrust the automation of their playout operations to Pebble. Our rigorous approach to understanding their workflows, our drive for continuous improvement, and our focus on brilliantly delivering exceptional solutions make the decision to choose Pebble a simple one.”


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.