Avolites Strengthens its Presence in North and South America 

Francisco Yañez Valdivia joins as Territory Manager for the LATAM market

11th May 2022, London – Avolites, a world leader in the innovation of visual control systems, has announced new appointments that will strengthen the company’s global presence, with a commitment to having a larger presence in core markets for the Live Events industry such as North America and South America.

Returning to Avolites, Francisco Yañez Valdivia has been appointed as Territory Manager for LATAM. Based in Santiago de Chile, Francisco’s role will focus on driving a new phase for Avolites in the region, following the recent launch of the Diamond 9, along with the company’s continuous development of its industry leading software platforms Ai, Titan and Synergy. Francisco has over 10 years’ experience using Avolites products across different positions, including Lighting Technician and Operator, Product Manager and Sales Engineer. Avolites’ presence in South America is already very notable, with a substantial userbase of Avolites products and being present in some of the most important local live events such as the Viña del Mar Festival and Fiesta de la Vendimia. 


Strengthening the North American presence, Stephen Baird-Smith will assume the role of Special Projects and Territory Manager for North America. Having worked at Avolites for the past 14 years, Stephen is an Avolites product expert that has a full understanding of customer’s needs and how Avolites products can address these needs to help users all around the world. His international technology sales experience adds to his suitability to address the North American market which has significantly increased its demands for Avolites products and the company believes is a market that will continue to grow exponentially within the next decade.

The new structure will also see the promotion of Ronald Carrington as Territory Manager for the UK and Ireland. During his more than five years at the company, Ron has seen the introduction of new Avolites products including the Diamond 9, having a clear understanding of the company’s trajectory and how the company brings on board feedback provided by users. Having worked with UK and Irish customers during his time at the company, Ron’s promotion to Territory Manager comes as a natural decision and will ensure an ongoing growth in the UK and Ireland.

“In line with our global expansion ambition, the Americas region is very important to Avolites. Francisco’s appointment will play a significant role in advancing our presence across the LATAM region.  Together with Stephen’s and Ron’s new roles, we will strengthen our position in the Americas and the UK. These and other appointments we aim to make during the year, all point to a new and exciting strategic phase for the company” said Paul Wong, Managing Director at Avolites. 


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