Avolites Helps Everlast Productions “Build” A Very Different White House

Power Home Remodeling’s annual leadership event in Washington, D.C.’s Hilton Hotel saw Everlast deploy an Avolites Ai Q3 media server paired with a Tiger Touch II console and Synergy software to create a dynamic mock-up of the actual presidential residence

1600 Pennsylvania Avenue is the ultimate special-event address, but that very unique venue tends to be booked up at least four years in advance. So the team at Everlast Productions, a leading Miami-area event-production company, did the next best thing for one its clients: they projection-mapped a remarkably detailed simulacrum of the presidential residence on a three-dimensional stage they constructed in the International Ballroom of the Washington, D.C. Hilton hotel for the annual leadership event of Power Home Remodeling Group, the nation’s largest, full-service, exterior home remodeler.

When you’re mapping such a well-known architectural icon in the same city it exists in—and when one of the speakers at the event is a former American president—the rendition has to be as perfect as possible. And it was, thanks to Everlast Productions’ use of an Avolites Ai Q3 media server as the mapping engine paired with a Tiger Touch II lighting control console and the manufacturer’s new Synergy software.

“This was a huge projection event—it had to be very detailed, and it had to be built literally overnight,” says Washington Arias, Everlast Productions’ CEO, referencing the large-scale mapping project in which multiple projectors had to apply projection to a three-dimensional set, right down to a credible Oval Office, where keynote speeches, presentations, and an interview with former president George W. Bush would take place.

The Ai Q3 media server was the source for all of the static projected content but also was used as a low-latency switcher, handling all kinds of static and motion NDI and HD-SDI feeds to accommodate interactive programming from Derivative’s TouchDesigner software, multiple cameras and various keynote presentations.

Arias notes that the trend in high-end event production now is to construct detailed physical sets whose verisimilitude can be further enhanced by highly detailed video projection. “Every end cap and baluster in the design of the set has to be perfectly matched in the video-mapping projection, which needs to be very detailed and precise,” he explains. “It can look fantastic but it’s much trickier and requires many more hours of preparation and execution.”

Perhaps even more so for a client like Power Home Remodeling Group, the nation’s largest full-service exterior home remodeler with more than 500,000 customers, $700 million in annual revenue, and offices in 16 regions nationwide, dedicated to making the exterior of residences look fantastic. “We have done their events for the last 10 years, and the Avolites systems are the ones we look to for reliability and robustness, and for ease of use, to let us build a highly detailed projection in a tight time frame and one that will perform flawlessly throughout the event.”

Everlast Productions’ Senior Video Engineer Scott Goldsmith says the ability of Avolites’ Synergy software to integrate lighting and video together between console and server was a significant help in mapping a complex stage. “The Tiger Touch II running on Synergy with the Ai server allowed us to minimize programming time,” he explains. “While Synergy is best known for its ability to pixel-map lights in a flash, in this event, Ai was being used as a production switcher and 3D mapping solution, and Synergy allowed for all sources, patches and presets to become available for playback on the console with minimal programming time.”

Goldsmith says that productions are becoming more complex, but that there are still only 24 hours in a day. “It certainly isn’t easy to erect a 3D White House inside a ballroom, much less in under 24 hours, and then projection map it,” he says. “Ai’s mapping editor allowed us to effortlessly make adjustments to the set pieces and scenic elements virtually live as they were being fitted into this iconic venue. This kind of flexibility and the system’s minimal latency, especially when dealing with mixed inputs like NDI feeds out of TouchDesigner and HD-SDI from an Event Master Processor, are what made this a powerful combo a winner for this year’s Leadership Event.”

Arias adds the event went off without a hitch: “That’s why the Avolites servers and consoles have become our workhorse platforms for just about everything,” he says.

Everlast Productions can be found online at www.everlastproductions.com. And a video from the event can be found here: https://youtu.be/MsEnOo1P-AQ


A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!