ATOMOS Advances IP Workflows With NDI®

Melbourne, Australia – 27th July 2022 – ATOMOS announces support for advanced software-driven IP workflows using NDI® technology. With the new partnership, ATOMOS joins the industry’s largest IP ecosystem of products and the growing number of companies enabling IP-based customer workflows. ATOMOS now integrates NDI across the entire CONNECT product range as an instantly recognizable source by other NDI-enabled applications and devices connected to a standard local area network.

NDI, a Vizrt Group company, is a software-defined standard enabling bi-directional sharing of video and audio sources across local area and wide area networks. Using NDI eliminates the need for costly cabling and infrastructure. NDI enables production teams to stay native in NDI, end-to-end, reducing complexity, cost and footprint while providing refined encoding/decoding and delivering frame-accurate video.

ATOMOS CONNECT and NDI

To spearhead the NDI partnership, ATOMOS integrated NDI®|HX in the new  ZATO CONNECT, ATOMOS CONNECT, and SHOGUN CONNECT.  Initial NDI support for encoding will be available in Q3 with an update in Q4 2022 for decoding. This update enables ATOMOS customers to share images and content between multiple devices locally and select a specific device (or devices) to record the incoming signal.

The newest iteration of NDI|HX, NDI|HX3, offers both low bandwidth and low latency options for end-users. With NDI|HX3, encoding is visually lossless, even in bandwidth constrained environments, enabling ATOMOS customers to expand the use case and versatility of the CONNECT products by sharing video between team members and adding the ability to record content on different devices. NDI provides an ideal balance between quality, latency, and bandwidth requirements.

Full encode and decode NDI|HX support will be available as a paid activation. For ZATO CONNECT, ATOMOS CONNECT for NINJA V and NIINJA V+, and SHOGUN CONNECT will be a single price of $99USD. 

“With software-driven IP workflows mission-critical for video production, teams need to have secure, low latency technology to streamline and transform productions. NDI provides that guarantee in a simple to adopt way. The NDI integration for ATOMOS products will enable limitless connection opportunities for ATOMOS users and we are excited to see how it will generate even more creativity in the stories they tell,” Tarif Sayed, President, NDI

“Everyone at ATOMOS has been thrilled by the positive feedback we’ve received for the CONNECT range. The addition of NDI has been on the internal roadmap for some time. Because NDI provides such a well-known, trusted, and powerful IP-video workflow, we can offer more versatility to our customers and increase the value of their investment in ATOMOS technology. When it comes to sharing video across devices, we see immense potential for collaboration, flexible system design, and redundancy, we’re excited really to see where our customers will take this innovation.”

Trevor Elbourne, CEO, ATOMOS

For more information on NDI, visit www.ndi.tv

SCROLL POSTS

A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!