Ateme launches a 5G streaming solution for rich live-event viewing experiences

PARIS, June 14, 2022 – Ateme, a global leader in video compression, delivery, and streaming solutions with innovation at its core, today announces the launch of its 5G streaming solution enabling powerful and engaging video experiences for mobile users. The solution has already been used in the Eurovision Song Contest and in a major tennis tournament, as well as by the government-backed 5G Vista consortium for an in-stadium project in the UK.

Thanks to Ateme’s 5G streaming solution, sport fans, news addicts and TV show song contest enthusiasts can enjoy unique video experiences on their mobile devices while commuting or watching a game in the stadium. They can also enjoy a live TV event from home, regardless of which mobile network operator they subscribe to.

Moreover, whether commuting or at home, viewers can enjoy flawless UHD quality video from their mobile connected devices.

In stadiums, the enhanced experiences enabled by this solution include viewing the game live in multiple angles – which is especially useful in the case of car races, where what is happening elsewhere on the track might not be visible to certain viewers – and re-watching the most important actions on near-live channels.

Ateme’s 5G streaming solution ensures a superior experience in terms of both image quality and low latency, no matter how many users there are. This is enabled by integrated 5G-broadcast technology from infrastructure technology provider Rohde & Schwarz, efficient compression using powerful codecs such as VVC, the Common Media Application Format (CMAF) streaming protocol for low latency, and a reduced transport delay thanks to the 5G Multi-access Edge Computing (MEC) architecture.

“With 5G, mobile video consumption is expected to thrive thanks to UHD content and new metaverse video services,” said Williams Tovar, 5G Media Streaming Solutions Director at Ateme. “The new capabilities and flexibility brought by 5G are a fantastic opportunity to create immersive experiences and attract the highly connected younger generations (millennials and generation Z). We are thrilled to enable new mobile video services and experiences that will increase viewers’ engagement and loyalty, translating into revenue growth for both network operators and content providers.”

Ateme is an active member of the 3rd Generation Partnership Project (3GPP*), the consortium of standards organizations responsible for developing and maintaining the 5G standards, as well as 5G-Media Action Group (5G-MAG), the industry group in charge of defining and enabling the 5G broadcast ecosystem.

The 5G streaming solution from Ateme will be demonstrated at the European Digital Forum in Lucca, Italy, June 16th-17th.

SCROLL POSTS

A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.