AE Live Celebrates Its 30th Anniversary With International Expansion

The leading provider of broadcast solutions is expanding its offering to North America and Asia Pacific while continuing to supply graphics, VR and AR solutions in the UK with over 250 permanent staff

London, United Kingdom – 08 June 2022AE Live (AE), a world leading provider of graphics and data solutions, is celebrating its 30th anniversary, strengthening its international presence, and continuing to deliver the best graphics, data, VR and AR solutions to broadcasters, sports federations and production companies, globally.

Established in 1992 in the UK as Alston Elliot Ltd, AE Live has come a long way since its first major project on the world stage, the 1996 Cricket World Cup, delivered in India with a full-time staff of just five people. Today, with more than 250 employees, globally, the company delivers TV graphics, complementary services and solutions and acts as a trusted technology partner to its clients, covering multiple sports across many territories.

AE Live works with many of the world’s leading broadcasters including BBC, ITV Sport, SuperSport and Star Sports, and has established subsidiaries in the USA, South Africa, India, Australia, New Zealand, Singapore, and Malaysia.

A global powerhouse in graphics and data solutions

Covering over 3,500 sports events annually and countless hours of live studio broadcasts, AE Live’s hard-earned reputation for reliable delivery and extensive experience is unparalleled.

The company’s constant evolution and willingness to innovate has tracked wider market trends, fuelling its growth in international markets.

One such example has been AE Live’s investment and R&D in the remote production space, enabling it to present its clients with flexible and multi-dimensional solutions that can be slotted into a variety of workflows often involving production teams and hardware being in different physical locations. AE Live is now able to deliver services from its Graphics Operation Centres (GOC) located in the UK and India, enabling content delivery to any well connected venue or production hub.

The quality and consistency of AE Live’s work has enabled the forging of long-standing relationships with its global portfolio of clients. This includes Star Sports in India, SuperSport in South Africa and Fox Sports and Nine Network in Australia, not to mention a track record of delivery with global governing bodies such as World Rugby and the ICC.

“For 30 years, our team has been responsible for some of the most innovative uses of graphics and data to tell the story of the game to fans across the globe. It has been wonderful to witness our successful international expansion, which started in 2006 with our office in South Africa, and will have a further boost this year with the growth of our client base in our recently opened US office,” said Nick Baily, CEO, AE Live.

Expertise across different sports

Whilst AE Live remains best known for its delivery of traditional broadcast graphics, its range of solutions continues to broaden, particularly in the augmented and virtual reality space.

The company has played a key role in the design, build and delivery of virtual studios across some of sport’s biggest global events, including FIFA World Cup. Its range of expertise includes full green screen solutions as well as virtual set extensions and the use of augmented reality in traditional physical studio sets and sporting venues. AE Live’s ability to provide expertise and consultancy across all stages of these projects from original design, through build and implementation, to on-air delivery makes it an attractive partner to its clients.

For the past decade,  AE Live has also been the go-to partner for the world’s leading sports federations, with World Rugby and WTA joining organisations such as the International Cricket Council, with whom they have had a relationship dating back to 1996.

SCROLL POSTS

A Few Kind Words...

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!

Nik Forman – Masstech

Bubble are a great bunch to have on your team. The whole staff combine high degrees of professionalism and diligence with an impressive depth of industry knowledge and reach, all delivered with huge fun and energy.

Tom Rockhill – Disguise

Since working with Bubble, we have been able to target key industries and sectors in a much more strategic way, which has been instrumental the growth of our business. Bubble is an invaluable part of our team and is really helping us to drive our business presence forward both through PR and at trade shows.

Charlotte Wheeler – The Media Production and Technology Show

Bubble Agency has worked with The Media Production Show for the last few years to provide exhibitor PR to clients and show PR to the wider industry press. We have always been impressed with their professionalism, the ability to tun around requests quickly and run our PR Lounge to a high standard during the show.

Robert Lisman – Primestream

Bubble Agency is made up of hardworking, passionate and caring professionals. They have great knowledge of the PR world, true specialists in the broadcast and video industry and they always have great ideas to increase our exposure.