Ad Insertion Platform Partners with Veset to Deliver Complete Cloud-based Workflows for Ingest, SSAI and Playout

Comprehensive suite of fully integrated solutions enhances opportunities for targeted ad insertion, viewer personalization and content monetization

LAUSANNE, Switzerland, June 14, 2022Ad Insertion Platform (AIP) and Veset are partnering to give broadcasters, rightsholders and content owners a way to seamlessly deliver ad-supported video content to multiple platforms. Thanks to the integrated solution, video providers can easily originate and monetize linear channels, while presenting enhanced graphics and elevating viewer interactivity and personalization. 

Veset’s all-in-one playout platforms allow for the easy creation and scheduling of professional linear channels in the cloud. Channels can be distributed to multiple platforms, including traditional broadcast, over-the-top (OTT), and social media channels, while ensuring a seamless viewing experience for consumers. 

AIP’s DAIConnect® SSAI platform functions as an enhanced solution to manage server-side-ad-insertions for live and on-demand content. It enables dynamic and personalized insertion of video advertising via HLS and Mpeg-DASH protocols, guaranteeing a best-in-class end-user experience without buffering or latency issues.

With the integrated solution, video content owners can originate professional linear channels and dynamically insert targeted server-side ads. Both solutions allow for a high level of flexibility and customization. This enables channel operators to take control of their channels and manage them in a way that makes most sense for both their business models and viewer preferences, while adhering to platform guidelines and other limitations or regulations. 

Laurent Potesta, CEO, Ad Insertion Platform, said: “FAST channels represent a huge opportunity for video providers to quickly launch ad-supported content across multiple platforms. Launching fast is key to tapping into the consumer appetite for free content, yet at the same time it is important to launch professional-looking services while adhering to SCTE and other important guidelines. This is why the combination of best-of-breed, cloud-based playout and cloud-based SSAI solutions makes creative and financial sense for everyone.”

The joint AIP-Veset solution covers multiple applications across broadcast, media and entertainment, making it ideal for a range of diverse organizations.

Igor Krol, CEO, Veset, added: “We’re making it easy for broadcasters and content owners to create a seamless, sophisticated workflow for originating and monetizing their linear and streaming channels. They can source these same services from separate companies who might specialize in only one or two phases of the workflow, or they can make one call to us, experts in the end-to-end process.” 

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