Ad Insertion Platform Partners with Veset to Deliver Complete Cloud-based Workflows for Ingest, SSAI and Playout

Comprehensive suite of fully integrated solutions enhances opportunities for targeted ad insertion, viewer personalization and content monetization

LAUSANNE, Switzerland, June 14, 2022Ad Insertion Platform (AIP) and Veset are partnering to give broadcasters, rightsholders and content owners a way to seamlessly deliver ad-supported video content to multiple platforms. Thanks to the integrated solution, video providers can easily originate and monetize linear channels, while presenting enhanced graphics and elevating viewer interactivity and personalization. 

Veset’s all-in-one playout platforms allow for the easy creation and scheduling of professional linear channels in the cloud. Channels can be distributed to multiple platforms, including traditional broadcast, over-the-top (OTT), and social media channels, while ensuring a seamless viewing experience for consumers. 

AIP’s DAIConnect® SSAI platform functions as an enhanced solution to manage server-side-ad-insertions for live and on-demand content. It enables dynamic and personalized insertion of video advertising via HLS and Mpeg-DASH protocols, guaranteeing a best-in-class end-user experience without buffering or latency issues.

With the integrated solution, video content owners can originate professional linear channels and dynamically insert targeted server-side ads. Both solutions allow for a high level of flexibility and customization. This enables channel operators to take control of their channels and manage them in a way that makes most sense for both their business models and viewer preferences, while adhering to platform guidelines and other limitations or regulations. 

Laurent Potesta, CEO, Ad Insertion Platform, said: “FAST channels represent a huge opportunity for video providers to quickly launch ad-supported content across multiple platforms. Launching fast is key to tapping into the consumer appetite for free content, yet at the same time it is important to launch professional-looking services while adhering to SCTE and other important guidelines. This is why the combination of best-of-breed, cloud-based playout and cloud-based SSAI solutions makes creative and financial sense for everyone.”

The joint AIP-Veset solution covers multiple applications across broadcast, media and entertainment, making it ideal for a range of diverse organizations.

Igor Krol, CEO, Veset, added: “We’re making it easy for broadcasters and content owners to create a seamless, sophisticated workflow for originating and monetizing their linear and streaming channels. They can source these same services from separate companies who might specialize in only one or two phases of the workflow, or they can make one call to us, experts in the end-to-end process.” 

SCROLL POSTS

A Few Kind Words...

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.

Dan Pike- Covatic

Bubble brought their significant experience of NAB to support Covatic in kicking off a big US push at the Show. Their support was holistic, assisting us before, during and after the show and well appreciated. We had a successful show, gaining high profile new sales leads and even winning a Product of the Year Award - thanks in no small part to Bubble’s assistance with the application An experienced, credible team and a joy to work with.

Éva Szász – Lightware Visual Engineering

We’ve been working with Bubble for a couple of months now and luckily we found a common voice right away. They always have an easy, quick understanding of what we need and are delivering not only the materials we want, but more and more PR opportunities, in a proactive way. Bubble have been instrumental in raising awareness of Lightware in the run up to ISE and did a great job faciliting us onsite at ISE too including securing and conducting press appointments and manning our social accounts.

Paul Weiser – ASG

I have been working with Bubble for the past eight months. I run marketing for Advanced Systems Group based in Northern California. ASG is a technology company focused on providing technology solutions for the Media and Entertainment industry. Our business is broken down into four diverse areas. One of the challenges that Bubble helps me solve is how to market a company with multiple business units, yet still deliver a unified message for our brand. The key benefits that Bubble provides in helping guide our marketing efforts include: Industry knowledge, Expertise in all functional areas of marketing, Client service & Worldwide brand. The first year of working with Bubble has been a great experience. I’m excited to work with the team to see how we build the ASG brand in the future.

Catherine Watling – Visual Data

The Bubble team have been fantastic and the quality of the work is always exceptional – even at short notice. Our work with Bubble has produced some of the best coverage we have ever had!

Mark Forth – CVP

Working with Bubble has been integral to a rapid improvement in the delivery of our PR and communication strategy. The entire Bubble team are always friendly and professional as well as knowledgeable and well-connected. A real joy to work with!