Ad Insertion Platform appoints Bubble Agency as its U.S. PR Agency of Record

Los Angeles, March 24th, 2022Leading server-side-ad-insertion (SSAI) technology provider Ad Insertion Platform has appointed Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, as its PR agency of record in the U.S.

Headquartered in Lausanne, Switzerland, Ad Insertion Platform provides the technology and services to enable monetization in the streaming and broadcast industry. Its flexible, agnostic SSAI solution enables live or Video-On-Demand (VOD) ad insertion on Connected TV and OTT platforms, including Free Ad-Supported TV (FAST), and can be integrated with any existing ecosystem or infrastructure.

Ad Insertion Platform’s aim to grow its U.S. footprint comes at a time of exponential growth in the ad insertion market, driven by demand for dynamic ad insertion among broadcasters as content personalization increases. This presents an opportunity for Bubble to raise Ad Insertion Platform’s profile in the U.S. through a focused program of content-led PR activity.

“We are so much more than just a technical solution—we see ourselves as ad revenue enablers, solving ad technology complexity for our customers and helping them to deliver the best user experience and quality to their audiences,” said Ad Insertion Platform’s Founder and CEO, Laurent Potesta. “Bubble’s extensive experience and relationships with the media, combined with its proven track record of delivering results will be instrumental as we look to establish a presence for Ad Insertion Platform in the U.S.”

“We are delighted to be collaborating with Ad Insertion Platform, which is trusted by media companies like RMB SA, the leading ad sales house in Belgium, M.E.I. Group with the cloud-based solution OKAST, and fuboTV’s streaming platform, Molotov,” said Kim Willsher, Head of Americas, Bubble Agency. “Through a targeted PR campaign, we look forward to highlighting how Ad Insertion Platform can help more companies maximize their programmatic revenues and ad inventory fill rates.”


A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing,

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.