Los Angeles, March 24th, 2022 – Leading server-side-ad-insertion (SSAI) technology provider Ad Insertion Platform has appointed Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, as its PR agency of record in the U.S.
Headquartered in Lausanne, Switzerland, Ad Insertion Platform provides the technology and services to enable monetization in the streaming and broadcast industry. Its flexible, agnostic SSAI solution enables live or Video-On-Demand (VOD) ad insertion on Connected TV and OTT platforms, including Free Ad-Supported TV (FAST), and can be integrated with any existing ecosystem or infrastructure.
Ad Insertion Platform’s aim to grow its U.S. footprint comes at a time of exponential growth in the ad insertion market, driven by demand for dynamic ad insertion among broadcasters as content personalization increases. This presents an opportunity for Bubble to raise Ad Insertion Platform’s profile in the U.S. through a focused program of content-led PR activity.
“We are so much more than just a technical solution—we see ourselves as ad revenue enablers, solving ad technology complexity for our customers and helping them to deliver the best user experience and quality to their audiences,” said Ad Insertion Platform’s Founder and CEO, Laurent Potesta. “Bubble’s extensive experience and relationships with the media, combined with its proven track record of delivering results will be instrumental as we look to establish a presence for Ad Insertion Platform in the U.S.”
“We are delighted to be collaborating with Ad Insertion Platform, which is trusted by media companies like RMB SA, the leading ad sales house in Belgium, M.E.I. Group with the cloud-based solution OKAST, and fuboTV’s streaming platform, Molotov,” said Kim Willsher, Head of Americas, Bubble Agency. “Through a targeted PR campaign, we look forward to highlighting how Ad Insertion Platform can help more companies maximize their programmatic revenues and ad inventory fill rates.”
