7thSense Partners with PHABRIX for Advanced IP 2110 Product Development and Verification

PHABRIX’s QxL rasterizer chosen for next generation format support

Newbury, UK – 14 December 2021: Leading test and measurement instrument manufacturer, PHABRIX, is pleased to announce that 7thSense, has purchased a PHABRIX QxL 25G IP ST 2110 rasterizer for SDI and advanced IP 2110 product verification in-house, and at onsite installations. Both companies joined forces to develop the capability to output the next generation of ST 2110 IP formats, including UHD/4K 12bit 444 60p. 7thSense is a global leader in advanced media serving, pixel management and show control technologies for markets including theme parks, planetariums, digital signage, live events, projection mapped installations, 3D entertainment theatres and visitor attractions.

Richard Brown, CTO, 7thSense, said, “As we begin delivering SMPTE 2110 support from our Delta Media Server and Juggler pixel processor products, we needed to ensure all of our solutions comply to the required specifications. We needed test and measurement technology that we could rely on, was robust, and supported the wide variety of formats we need to test.

Having used PHABRIX’s Qx rasterizer previously in both the UK and USA, we knew the company had a great reputation for its SDI technology. With their superb customer support and understanding of SMPTE 2110, and willingness to work with us to develop and evolve the product to support new industry-leading standards such as UHD/4K 12bit 444 60p, it was an easy decision to upgrade to the QxL.

The PHABRIX QxL is a flexible, compact 25GbE UHD rasterizer designed to meet the requirements of 10GbE/25GbE IP workflows suitable for professional broadcast. Out of the box, this IP enabled rasterizer supports generation and analysis of JT-NM TR 1001-1:2018, 2110-20 (video), 2110-30 (PCM audio), 2110-31 (AES audio), and 2110-40 (ANC) media flows, all with 2022-7 Seamless IP Protection Switching (SIPS), and independent PTP slaves on each media port for fully redundant media network operation.

The QxL is one of the first devices of its type for which SDI is an option – not part of the core – making it significantly better value for HD IP broadcast ops users today. Licenses can be added to accommodate UHD/4K (eUHD) 444 50p, 59.94, 60p formats, PCAP of 25G interfaces and extended UHD payloads. HDR/WCG options can also be added to meet future needs. The QxL comes as standard with a comprehensive range of tools (up to 80 channels of audio per 2110-30/31 flow), Quality Control tools, Closed Caption and Loudness monitoring.

PHABRIX Product Manager, Prinyar Boon, said, “It has been a pleasure working closely with 7thSense this year to help bootstrap development, technical analysis, and debug of the QxL operating with these high data rates.”

SCROLL POSTS

A Few Kind Words...

Kapil Gadhire, Head of Marketing, Magnifi

From the word go, team Bubble was super detailed, efficient, and exhaustive in their approach. They are true partners and make an effort to understand the ideology and end goal to plan the perfect media pitch and strategy.

Lauren Myers, Director, Integrated Marketing – Ross Video

Working with Bubble during and after IBC 2022 for PR and press support was exceptional. Their professional approach, strategic communication, and extensive media network generated significant exposure for our brand. Bubble's on-site support was outstanding, ensuring our story was accurately told to a global audience. Their post-IBC efforts further amplified our reach and provided valuable analytics. An experienced, professional team and a total joy to work with.

Andrew McKinlay, Marketing Director, Avolites

All amazing, just grateful I know I can rely on Bubble to get the job done brilliantly.

Tanya Rai, Marketing and Communications Manager, Pebble

Team Bubble are an extension of our own team. They are wonderful to work with, reliable, get the job done and gain great exposure for our business in key publications.

Mike Ward, Head of Marketing, Singular.live

Since we first started working with them, our team at Bubble have acted very much like an extension of our team. They work with us to try and help us achieve our goals and we very much feel that they have our interests at heart as well as having our backs when we need it!

Gavin Bunker, AE Live

Bubble were fantastic throughout the whole process and helped us deliver a successful event to celebrate our 30th corporate anniversary with industry peers.

Robert Cloudt, Synchronized

Bubble has been tremendously helpful to bring our marketing communication to the next level, very responsive and thinking with us together on the rightful messaging and timing across different media’s. Definitely a recommendation in case you need a well balanced media agency to help you out.

Carla Molina Whyte, Farmerswife

Working with Bubble Agency for a tradeshow has been truly amazing. The bubble team is incredibly helpful and talented. We are very happy with the results and with all the coverage we got prior and during the tradeshow!

Silvia Candido, Ateme

As usual, we were super busy before and during a tradeshow this year. What a luxury to have Bubble take care of our media relations and our social media accounts! We saw a surge of followers on LinkedIn and got good coverage in a number of publications.

Meg Travis, Iron Mountain Entertainment Services, Director, Global Head of Marketing & Communications, Entertainment Services

The Bubble team made everything easy at MPTS! From advising before the show, to facilitating client and press conversations during the show, to making recommendations on how to make the most of the connections we made there - we rely on Bubble as a key strategic partner for our sales and marketing teams.