Leicester, UK – 23 April 2019 – Cooke Optics has promoted Catherine Crawley to the role of Director of Marketing, following a two year tenure as the company’s Digital Marketing Manager.
Catherine began her career in sales, marketing and management roles across the media sector, from production to post production and distribution, at companies including The Hospital Club and Air Post Production. She then spent several years working in design and digital agencies building expertise on then-nascent social media platforms and e-commerce, as well as organising events and content marketing, before building a successful freelance career as a social media strategist. Catherine joined Cooke Optics in 2017 to build on the company’s growing social media presence, driving marketing content to engage with Cooke’s global customers and the cinematography community. Most recently she has been focusing on the soft launch of #shotoncooke, a dedicated website gallery where cinematographers are invited to upload clips of their work shot with Cooke lenses, with the aim of informing others about their experiences.
In her new role, Catherine will continue to build Cooke’s digital marketing strategy as well as taking on the strategy and execution of more traditional marketing elements including events, advertising and sponsorships.
Les Zellan, Chairman, Cooke Optics, said, “Catherine has done a tremendous job in building our online presence and enabling what has become a vibrant virtual dialogue with our global community. It was the obvious next step for her to bring her significant expertise to our whole marketing program.”
Catherine Crawley said, “It is both a pleasure and a source of pride to promote Cooke, a British manufacturer with so much rich history to draw from as well as so much groundbreaking contemporary work. The community is not only enthusiastic about the products but equally open to sharing their expertise and production experience. I am excited to take on this wider role and develop more integrated projects that engage our audience. Viewers should also watch out this year for more on Instagram video and more live conversations with cinematographers broadcast through our social media channels.”
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About Cooke Optics, LTD
Cooke is a storied name in both cinematographic and ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Cooke was honoured with a 2013 Academy Award® of Merit (an Oscar® statuette) for its continuing innovation in the design, development and manufacture of motion picture camera lenses.
Features in production or recently shot with Cooke lenses include Bohemian Rhapsody, A Star Is Born, Vice, Venom, Call Me By Your Name, Motherless Brooklyn, Darkest Hour, Stan and Ollie, Seven In Heaven. Television shows in production or recently shot with Cooke lenses include Gameface, Doctor Who, Electric Dreams, Will, Tabula Rasa, Kevin (Probably) Saves the World, The Crossing, Gypsy, The Crown, Westworld, Poldark, Game of Thrones, Midsomer Murders, Orange is the New Black Fargo and Ozark.